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How Do Data Analytics Benefit the European Economy? 


OF LARGE 
BUSINESSES 


501+ employees 





65% of 


European business 
decision makers 
say data analytics 
are important to 
their companies. 





OF MEDIUM 
BUSINESSES 


51 to 500 employees 










OF SMALL 
BUSINESSES 


50 or fewer employees 






European business decision 
makers say data analytics will 
be important to their plans in 
each of the following areas: 


: C2 


Better serving customer needs 


Increasing sales/revenue 


Creating new products or services 


Finding opportunities to expand into 
new markets 


: 58% 
Adding jobs/hiring more employees 


Share of senior European executives saying 10% or more of 
their companies’ growth will be related to data analytics: 


63% 


26% 


a 





LARGE BUSINESSES 


The 
Software 
Alliance 


jesa] 







MEDIUM BUSINESSES 


54% 
40% 






22% 


all 


SMALL BUSINESSES 


Source: BSA/IPSOS Global Data Analytics Poll, November 2014 


www.bsa.org/datasurvey