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Jun 4, 2019
06/19
by
Dan Pink
About once a month, I open the phone lines for an hour -- and a special guest and I take your questions about work, business, life and everything else. Think of it as "Car Talk" . . . for the human engine. Join us for our next broadcast. View the webpage at: https://www.danpink.com/office-hours Archived from iTunes at https://itunes.apple.com/us/podcast/office-hours-daniel-h-pink/id867630076. Items in this collection are restricted.
Topics: podcast, itunes, apple
Author of The Smartest Kids in the World.
Author of Give and Take: A Revolutionary Approach to Success and professor at The Wharton School of Business at the University of Pennsylvania.
Author of STRENGTHSFINDER 2.0 and other blockbusters as well as the soon-to-be-released, EAT MOVE SLEEP.
The sales and networking legend and author of The Mackay MBA of Selling in the Real World.
The man the LA Times called “the father of the post-modern corporation” and the recent purveyor of the “mother of all presentations“.
Stanford Business School professors and authors of Scaling Up Excellence: Getting to More Without Settling for Less
Paul Tough, author of the new book, How Children Succeed: Grit, Curiosity, and the Hidden Power of Character
Susan Cain, author of the new book, Quiet: The Power of Introverts in a World That Can’t Stop Talking.
Gretchen Rubin, author of Happier at Home and The Happiness Project.
Author of The Everything Store: Jeff Bezos and the Age of Amazon.
Author of the blockbuster book, Good to Great, and co-author of the just released Great By Choice.
Founders of Honest Tea and authors of MISSION IN A BOTTLE.
Education historian, former US Assistant Secretary of Education, and author of Reign of Error.
The one-of-a-kind journalist who’s out with a new book, DAVID AND GOLIATH.
Wharton professor and author of Contagious: Why Things Catch On
Co-founder of Twitter and author of Things A Little Bird Told Me: Confessions of the Creative Mind
Dan Ariely, the Duke University behavioral economist and author of The Honest Truth About Dishonesty.
Chip and Dan Heath, authors of Decisive: How to Make Better Choices in Life and Work, as well as two previous New York Times bestsellers, Switch and Made to Stick.
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11
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Well, we’ve never done this before. Seriously. Spent almost the entire episode discussing the interactions of generations and the implications of the big social media companies submitting to European Union rules on “hate speech” and committing to take down such speech within 24 hours. Facebook, Twitter, Microsoft and Google all agreed to censor speech involving: “public incitement to violence or hatred directed against a group of persons or a member of such a group defined by reference...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Is it possible that demographics are not as important as marketers have always thought? Could be. Particularly with mobile searchers. Think With Google reports that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers. People check their smartphones 150 times per day, make decisions quickly and for reasons you might not expect. And Facebook adding emoticons to their “like” button was top news on… terrestrial radio....
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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So Buffer, whose business is to drive social traffic for others, lost half of its referral traffic from social media and they are scratching their heads over it. They are refreshingly transparent about the cratering and seem unsure what has happened. But that is helpful for the rest of us. We discuss what that means for all of us using social media to drive traffic. The sands are always shifting. Also, we look at a strategy for quickly growing your Pinterest following. And Google combines...
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7.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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A federal Appeals Court ruled 2-1 that the Federal Communications Commission can regulate the internet like it does your local utility. The idea is to keep quasi-monopoly internet companies from offering different speeds to different providers based on their willingness to pay for it. Basic capitalism, in one sense, but giving the “big guys” an advantage over the “little guys,” in another sense. The big risk is that this opens up the internet to more and more intrusion on any number of...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Celebrating the one-year anniversary of the Grow the Dream Show, we look back at highlights from the three of us and from some of our guests, including Dan Pink, Jay Baer, Larry Kim, Tom Ziglar, Jonah Berger, Dr. Carmen Simon, Chris Goward, Marcus Sheridan, Joe Chernov and Kristen Matthews. These guests cover everything from content marketing to the science of memory and motivations to making social media posts work, and so much more. A valuable look-back for those who want to review or...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Rand Fishkin, founder of Moz, thinks that the case for long-form content is malarkey. Bunk. Mythical. Not so fast. One data-driven reason for long content posts is that they rank well on Google for several reasons we discuss. Rand emphasizes the need for content that solves problems as efficiently, enjoyably and authoritatively as possible. We agree. But are the two mutually exclusive? Can content that accomplishes what Rand suggests, and is also lengthy — because it needs to be — not...
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May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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We dig through the digital mailbag and answer listener questions. One of the most interesting is: Should your business have a podcast? They are not for everyone. We discuss how to determine if your business would benefit from podcasting, project managing on Slack, general project manager software and more! Show Notes Huge thanks to @SelahCosentino, Jordan Snowden, & @BrandonLaws for writing in! Project management on Slack: * Google Calendar * Basecamp * Jira * Giphy (use at the risk of...
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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If you think your first step must be perfect before you will take it, you will never start a journey. Perfectionism is a death sentence for launching out with a new business or product or marketing plan. But there are ways to over come it. And the simplest, but hardest, is to just get started. We talk about how to overcome this blockage and help you take the first step.
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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In the inaugural episode of the Grow The Dream Show we tackle question of content vs. content marketing and what that difference means to a business. We’ll also tell you the one thing you absolutely must do immediately to start growing your small business. Show notes Growth tool of the week BuzzSumo.com Enter a search term and see the most shareable content already created. Brew of the week Starbucks Gold Coast Starbucks Gold Coast whole bean dark roast coffee on Amazon. Statistics quoted...
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8.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Facebook users are changing in a way that Facebook is facilitating — but most certainly does not want. We discuss the massive reduction in sharing original content on Facebook and how it affects you and the way you approach content for the platfom. Particularly videos. Also: this week’s news, plus new ways to interact with your prospects & customers in our “Tools of the Week” segment! News * Apparently an insecure WordPress plugin (which led to an outdated & unpatched Drupal...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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It’s no secret that Twitter engagement has jumped from retweeting to favoriting — or what Twitter now calls “likes.” Anyone can see that in their feed. But why? There are actually several strategies, and some silliness, behind how people are now using the “like” button, and we discover that the three Grow the Dream guys somewhat represent that diversity. Plus Facebook just keeps growing and growing and growing. How big can it go? How many people are on the planet? Plus the...
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8.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Can a small business with very little online marketing experience start popping out effective marketing campaigns and create automated responses to stay in touch with customers? Can it be done inexpensively? Today’s guest, Jason VandeBoom, Founder and CEO of Active Campaign, explains how his product does just that. Find Jason on Twitter: @jvandeboom
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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So what happens when your company Facebook page is damaged by a malicious competitor? That happened to a Boston jeweler whose competitor went to Fiverr and paid $5 to cut their rating in half. They turned it around, but it was an amazing road — and great lessons. We also discuss Apple’s amazingly successful retail stores. They strategically turn every detail into a customer spending opportunity. Starts with a great product and customer relationship, but it also turns on the layout of the...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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This week’s show is off the cuff! We talk about a very clever Facebook social proof hack that can ramp up your targeted advertising value — maybe to one-cent click-throughs. And there is a super-easy web site, basically one-click using your LinkedIn site, Facebook emoticons to get beyond just the “like” button, a brief conversation about interviewing Ronald Reagan and, yes, G-strings… Show Notes * Josh shared the story of his incredibly inexpensive Facebook campaign that generated...
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7.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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In this episode of the Growth The Dream Show, we talk about a powerful strategy you can use to grow your business PLUS we highlight the tools we’re using in our own businesses and with clients. You’ll hear about tools for everything from websites to personal productivity and there’s bound to be a tool YOU can use right away! Show Notes Today’s brew of the day is Santa Emilia from Left Roasters, courtesy of David‘s nephew (Thanks, Nathan!). It’s a single origin coffee from El...
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Google is tweaking their algorithm to “significantly impact” your business site’s ranking based on how mobile friendly it is. This means that your top priority now is to make sure your web site scores well on mobility with Google. Test your site at GrowTheDream.com/mobile. More on today’s podcast: * How often should you be blogging for your company? * What is the value of using #hashtags? * and much, much more!
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Maybe our most eclectic show ever. We cover 1 billion Facebook users in one day, Uber advertising on radio for drivers, the ever-fun “latent semantic indexing,” the end of the corporate bubble and the requirement now that people be lifelong learners and not rely on one employer. Show Notes Brew of the Day: Sumatra Mandheling Gayo Mountain Supreme from Wicked Joe – thanks to Bob Mullen from Mullen Brothers Jewelers! Links we mentioned: * Zuck on Facebook’s 1 Billion people in a single...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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How important is it to let your customers tell you about your new product or customer service? Maybe ask the marketing team behind New Coke? Every business can fall into the trap of presuming to know what their customers want. Why take the chance when you can ask them? We discuss ways to get that valuable feedback and how to prepare for a new product or service launch in a way that lets you know ahead of time whether or not to expect success! Show Notes Josh’s new project: The Pitch ...
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8.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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The heartbeat of business development is The Relationship. These may start digitally or at events or some other way, but developing those with people who may be a step or two ahead of you can be gold. The keys: Ask questions (don’t pontificate); Listen (two ears, one mouth — do the math); and be humble. Show Notes Books we mentioned: * How to Win Friends & Influence People by Dale Carnegie * The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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As you already know, we think blogging is indispensable for your business. Now HubSpot has issued a deeply researched report on how to write blog posts that compound — that continue to grow over time. Why? The report finds that while only 1 in 10 blog posts compound, they account for 38% of blog traffic. So you want to increase the number of compounding blog posts. We break down the report and explain the key takeaways. This week’s show is brought to you by Audible. Get a Free Audiobook...
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8.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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The struggle: How can I make my company’s content get shared and go viral? New York Times best-selling author Jonah Berger explains how word of mouth is 10 times more effective than advertising, and lets us in on the data-driven keys to making your content, your marketing, and your business take off. And as a bonus: He lets us know about the soon-to-be-released Contagious Index. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the...
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5.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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In this episode, we recount the story of Grow The Dream Show and invite you into the conversation to help shape its future! Submit your feedback here.
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May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Today we’re thrilled to have back with us Dr. Jonah Berger, bestselling author and marketing professor at Wharton, talking about his brand new book, Invisible Influence: The Hidden Forces That Shape Behavior. Based upon over 15 years of research, this new book explores how the individual, personal choices we make are often driven by others — and we’re completely unaware of it. With far-reaching application in business (and not just in marketing & sales, but in how you conduct...
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8.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Chipotle, Apple, the FBI, and Yelp are all working public relations from different angles — some proactively and some reactively. Reactive is the worst because when possible, companies want to drive their own narratives with proactive public relations. This can be accomplished in the slow-but-steady growth of your brand through solid earned media, beyond just the traditional mediums. But when bad PR is coming at you like a train — like, say, Chipotle’s — there are some things you can...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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So what happens when the entire marketing basis for your company nearly disappears? Google changes did just that to iheartrepair.com. Josh Muccio grew the company with an investor pitch under the concept, “Broken phones make girls cry.” But when his online business dried up, Josh explains how he shifted strategies to local geographic marketing to continue — and surpass — company growth. Show Notes The book to help you systemize your business: The E-Myth Revisited by Michael Gerber....
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Andrew Torba of Automate Ads explains why launching Facebook Ads and then just letting them run is hurting your performance and costing you more. He talks about how their targeted advertising platform works on Facebook, Google Adwords, Instagram and Twitter (Beta), how to maximize your ad campaigns and free you to spend more time focusing on the content of the ad. It’s probably the future as these ad campaigns become more complicated — and important — to get the most out of. About Andrew...
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7.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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If you think about your marketing as just a line item cost, it’s not working. Effective marketing does not cost money. It makes money. There are real ways to measure your marketing, even old-school marketing. In this episode we cover a number of strategies you can use to quantify response from all types of marketing efforts. Along the way, we talk about everything from radio to Twitter ads. Plus, in our all-new “marketing school” segment, you’ll get a crash course in writing...
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6.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Ever get those automated messages on Twitter or LinkedIn that are clearly not personal and not relevant? Of course you do. Ugh. Our takes on how to do it right and why it’s worth a few minutes. We also discuss some incredible killer content from Ziploc®, and whether Medium is a good idea for your brand — especially with the latest updates. If so, how can you make the most of it? A lot of usable content in this show. Show Notes In a serious ironic twist, this week’s “Brew of the...
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7.0
May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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The volume of internet content is reaching staggering heights, and most of it is now being consumed on mobile devices — specifically smartphones. Brands have resorted to creating sticky, junk-food-style content in order to garner eyeballs and revenue. But there is a better way for brands trying to cut through the noise in this new era: finding & engaging with subcultures. We talk about what that means, along with this week’s news and we tackle the question, “Do you need a mobile app...
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May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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Google revealed last week that AdWords can now track conversion to brick-and-mortar stores from an original online search.The implications could be a tidal wave for digital marketers. Google uses location history to see if, after clicking on an ad, you then walked into that store. Of course, Google does this using the phone’s GPS data. So we can now make ad comparisons to see which ads and types of ads and keywords will actually drive potential customers into a store. And we laugh with...
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May 4, 2019
05/19
by
David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!
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We sell horseback riding. (Well we don’t really, of course.) But your business is more than the sum of its parts. That is the lesson the developers of Slack learned while in the pre-launch phase of their product — which has been wildly successful to the point of truly innovative. We deep dive into a pivotal memo they used, in which they were “understanding what people think they want and then translating the value of Slack into their terms.” It’s a lesson for all of us. Enter to...
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