tony dokoupil is in harrison maine at the source of one brand of raw water called, tourmaline. >> i'm not far from the original source of the largest bottle water brand in america. while the number of bottles out of that spring house is tiny by comparison, tourmaline spring is hoping raw, unfiltered, untreated water is both safe and the next big thing in a bottle. in this marketing the campaign the quest for raw water is cast in sacred light. >> assertive energy and peacefulness entered my being. >> as we saw in the san francisco, co-op, the pitch is working. empty shelves are common where the brand's live water sells for $16 a bottle. >> ordering. >> the company says their spring water is free of industrial toxins and rich in healthy microbes not processed. despite exotic footage. live water sources from the same monitored spring that feeds the municipal tap. officials at centers for disease control. walter is filtered for a reason. and untreated water may in crude bacteria, viruses and parasites. >> if you are not filtering it or disinfecting it, then-up are creating a risk for your

>> 2500 miles east in harrison, maine, tourmaline, a source of so-called raw water. here? >> bed rock, high altitude, high elevation, natural spring. >> brian poland and partner, seth, say their water its the purest you will ever taste in part because of its age. >> how old do you think the water is that we are looking at. >> the hydrogeologist come up here said it at least 10,000 years old. at least. is older walter better water. >> yes. >> how pure was the earth 10,000 years ago. man has contributed to all contaminants. look in the old days you could drink out of every lake, river stream on the planet. can't does that anymore. >> what do you say to somebody watching, they're laughing. water is water. drink it when it is thirsty. >> water is not water. water is not water. >> we are finding this out. >> the spring is tested regularly for contaminants to make sure it meets standard of the community water system. >> this water is really, really important because of what is not in it. not, not because of whit is in it. it is so, so, incredibly naturally pure. it has to be a h

we're in harrison maine at the source for one brand of raw water called tourmaline spring. tony, good morning. >> reporter: good morning. from where i'm standing i'm not far from the original source of poland spring which of course has become one of the largest bottled water brands in america and while the number of bottles coming out of that spring house is tiny by comparison tourmaline spring is hoping that raw unfiltered, untreated water is both safe and the next big thing in a bottle. in this marketing campaign the quest for raw water is cast in a sacred light. >> a surge of peacefulness and energy entered my being. >> reporter: as we saw in this co-op, the pitch is working. empty shelves are common here where the brand live water sells for more than $16 a bottle. the company says their spring water is free of industrial toxins and reach in healthy microbes because it is not processed. despite the exotic footage live water sources from the same monitored spring that feeds a municipal tap in oregon. for a reason and warned untreated water may contain bacteria, viruses an

. >> reporter: 2500 miles east in harrison, maine, tourmaline has become another source of raw water. >> so we are looking at what here? >> bedrock high altitude high elevation natural spring. >> reporter: brian pollan and his partner say the water is the purest you will ever taste in part because of its age. >> how old do you think the water is that we are looking at? >> hydrogeologist -- the one we had, peter said at least 10,000 years old. at least. >> reporter: is older water better? >> yes. how pure was the earth 10,000 years ago? >> what do you say to somebody who is watching this and they are laughing? water is water. it goes in your body -- >> water is not water. we are finding this out. >> reporter: it is tested regularly to ensure it meets the same standards. the water from this spring has been used since the 1800s. where it sold for $0.40 a gallon. that's about $100 a gallon today. tony dokoupil, cbs news, harrison, maine. >>> raw water may contain beneficial minerals but a healthy diet can provide the same thing without the added risk. >>> now a different kind of water whi