. >> mrs. jones knows that mrs. jones is important. we build it in every part of our system. so from our back panel system when mrs. jones calls, there's notes there. she likes to sit in the front, and be on the right-hand side. she likes to bring her mom. >> renee and cathy took customer service a step further. they give people reasons to come back. >> making sure there's ava right of music, variety of artists, of experience. >> ava right of times is important too. evening classes don't work for everyone. >> the original model was a girls night out. in looking at the numbers we saw we were making 75% of our money in 25% of our time. >> they added classes at times to fill studios that were otherwise empty. >> that's when it morphed into more. it turned into coffee and campus in the morning. >> corporate team building and parties are part of it too. >> 5,000 pieces of copyrighted art. that's grown daily. we have to make sure there's new product that people are excited about. >> it helps with employee engagement and keeps juices flowing. >> you have to be happy in order to give
