Today Ben Cameron, expert PR and marketing professional talks about the importance of having an effective marketing campaign to promote your business book. Ben tells you the key to getting into the media with your book, how to approach journalists and in particular how to pitch your book so that they take notice!
About Ben Cameron Ben Cameron is the Founder and Managing Director of Cameron Publicity and Marketing, dedicated promoters of authors and books. Ben has over 20 years of experience in book publishing, promotion and sales with both traditional publishers and self-published authors. In 2006 he created Cameron Publicity and Marketing to offer the same marketing services that large publishers benefit from to everyone. Ben and his team have worked on hundreds of campaigns for everyone from big publishers to independent authors and on pretty much every subject imaginable.
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