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Your Book Your Business Podcast

Siobhan Costello

Inpsirational interviews with experts in their field who will share their top tips on how you can make money from your book. If you are a business owner and are thinking about writing a book to showcase your expertise or you have already published a book for your business and are wondering how you can sell more copies, then this podcast is for you.



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Jeremy is an Accredited Master Executive Coach and a Certified Master Trainer of NLP. He is author of several books: NLP for Business Success, Successful NLP For The Results You Want, The NLP Pocket Handbook, Ahead of the Game and The Little NLP Workbook. In 1999 Jeremy formed The Lazarus Consultancy which specialises in training and coaching the applications of NLP in business, coaching and sport. His clients include blue chips, SME’s, NHS trusts, charities and elite athletes.
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Todays Guest I’ve delighted to interview Aly Harrold who is an expert coach for Public Speaking. Aly has shared lots of great information on how to use public speaking effectively to promote your book and how to create a powerful and engaging Signature talk that is based on the content of your book. About Aly Harrold Aly has been involved with vocal stage performance and recording for most of her working life, singing professionally for many years and as a music publisher and songwriter. Her...
Sarah Lucas is an Author, International Speaker, Businesswoman, Radio Presenter, Ironman and Mumma.  Sarah…..aka ‘Bird’ is the founder of Birdonabike. All her friends and family call her ‘Bird’ she would love you to do the same. She lives and breathes supporting YOU to believe in the health of your lives. By using simple daily rituals, you will have energy like never before. Creating Peak performance. Bird takes you where you are at this moment and creates strategies the you can...
I always enjoy interviewing Ann Hawkins and this week’s interview was no different.  Ann published New Business Next Steps in 2014 it had an immediate impact on her already successful business. In this interview Ann talks honestly about the highs and lows of getting that publishing deal. About Ann Hawkins For ten years, Ann Hawkins ran one of the most successful networking groups in Cambridgeshire. She founded The Inspired Group in 2005 and ran meetings every month until 2015, attracting 40...
Todays Guest Today I’m interviewing Sarah Lloyd Hughes about how to deliver a TEDx talk that captivates your audience.  Sarah is a multiple award-winning public speaking coach, founder of Ginger Training & Coaching and author of ‘How to be Brilliant at Public Speaking’ (Pearson) About Sarah Lloyd Hughes Sarah has been featured in the TEDx series of public speeches, Sarah is an energetic, original and deeply authentic speaker who works with professionals and entrepreneurs to help them...
Today I’m interviewing Karen Gilbert – Fragrance expert, author, teacher and speaker was successful in getting a publishing deal for her two books ‘Natural Beauty’ and ‘Perfume – The Art and Craft of Fragrance’. Karen talks honestly about the pitfalls and the benefits of publishing her books by the traditional route. About Karen Gilbert Fragrance expert, author, teacher and speaker; Karen Gilbert runs classes in the UK which demystify the secretive world of perfumery in a fun and...
Today’s guest Moira Geary is a renowned business coach and author who’s recent book Wake Up And Change Your Life saw her featured recently in the Irish Times. Moira talks about the importance of knowing the business strategy when you publish your book and about how her unique approach has meant she has recouped all of her publishing costs within months of publication. About Moira Geary Moira Geary, The Recombobulator®, author of Wake Up And Change Your Life is an ordinary woman with a rare...
Your Book Your Business Podcast
- Siobhan Costello
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Todays Guest Today I’m interviewing Kerri Walker, author and PR expert for writers, about how to use a PR expert to promote your books. About Kerri Walker Kerri Walker is a Public Relations and Marketing consultant based in the UK. She manages the PR for entrepreneurs and is a PR coach to small businesses looking at raising their profile. Currently her services mainly comprise of sourcing media coverage opportunities, writing and distributing press releases, blog writing, PR coaching and...
I attended a workshop run by this week’s guest, Julie Hall and was immediately stuck by Julie’s knowledge and expertise about marketing. I loved her no-nonsense, practical approach and have invited Julie to come on the podcast today to talk in particular about how you can use blogging to promote your book.  Julie doesn’t hold back on sharing her expertise and suggests tools to make blogging easier and gives practical tips to make your blogs appeal to your audience.  About Julie Hall...
I was delighted to meet Amy Kiberd, Commissioning Editor for Hay House at the London Book Fair this year and immediately invited her onto the podcast. Amy talks about the role of a commissioning editor and gives her expert advice on how to get your self-help book published with Hay House. About Amy Kiberd Amy Kiberd is Commissioning Editor for Hay House Hay House is one of the fastest-growing mind-body-spirit and transformational enterprises in the world, selling our products and services in...
I had the pleasure of interviewing Catherine Watkin for this week’s podcast. I have been a fan of Catherine’s authentic approach to sales for a long time. I have personally grown my business using Catherine’s Get More Client’s Saying ‘Yes’ programme. That’s why I’ve invited Catherine to be this week’s guest. Even though you’ve written a book, you’ll still want to attract clients to you and many people feel uncomfortable about selling. They worry about being pushy and...
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Today’s guest Trevor Silvester is the author of five books and is about to publish his sixth book GROW! Personal development for parents. I wanted to find out how Trevor has come up with his ideas for his books and find out the secrets behind how he plans his books so that he can keep publishing such great content with apparent ease. About Trevor Silvester Trevor is the founder of Cognitive Hypnotherapy and the Training Director of The Quest Institute.  He is a practising therapist with a...
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Today’s guest is Cindy Michelle Waterfield, co-founder of iwantaspeaker.com.  1.3 million events happened in the UK alone last year. 80% of these used an external speaker or trainer. 12% of these will have a budget of over £100,000 for speakers. Knowing that, how can you be one of those speakers who gets paid for your presentations? Cindy gives her top tips for becoming a valued speaker so that you can earn money from your speaking events. About Cindy Michelle Waterfield Strategic Marketer,...
I had the pleasure of interviewing Jamie Smart for this weeks podcast about his book Clarity and how he built his business around the book. Jamie shares how he engaged his community as he wrote the book and how he got his publishing deal. Now Jamie is set to publish his next book Results and shares his struggles to write the book and how he got it finished. About Jamie Smart Jamie Smart is a number 1 bestselling author, coach and educator. He is a renowned speaker, presenting regularly at major...
Today I’m interviewing Michele DeFilippo, owner of 1106 Design Michele shares her expertise on how to design covers that sell your books. She tells the secrets of how professional book designers create concepts that hooks the interest of your ideal reader and convinces them to buy your book. About Michele DeFilippo Michele DeFilippo owns 1106 Design, a Phoenix-based company that works with authors, publishers, business pros, coaches, consultants, speakers . . . anyone who wants a beautiful...
Holly started her career video production in 2008 as a Videographer, Producer, and Editor working with big industry names.  Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom. Holly believes that video isn’t “just” video; it’s your ticket to a more personalized brand, your secret weapon to cut...
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Shae Baxter provides entrepreneurs and bloggers with practical proven strategies to generate more search engine traffic so they can grow their business and to make it easier for clients, customers and fans to discover their work. She graduated with a business degree from Monash University and then commenced a career working in various roles in not-for-profit, corporate, marketing, recruitment and disability services, both here in Australia and overseas. Shae has a post-graduate certificate in...
Todays Guest Today I’m interviewing the fabulous Ginny Carter – The Author Maker.  If you’ve ever wondered what a Ghost Writer is then you’ll want to listen to this interview as Ginny stripes away the mystery and shares her wisdom about how a ghost writer can help you get your business book written and help you grow your business. About Ginny Carter Ginny is The Author Maker.  She is a business book ghostwriter, book writing coach and author. She is on a mission to transform...
Todays Guest I had the pleasure of interviewing Rowena Ball for this weeks podcast. Rowena is a Publishing Assistant  and Author Ambassador at Silverwood Books in Bristol.  Rowena talks about the authors journey through the independent publishing route and gives her tips on how to work effectively with a publisher to get the most from your book. About Rowena Ball Rowena has worked as a Publishing Assistant at Silverwood Books in 2015.  She has worked on a variety of books – fiction,...
Todays Guest Today I’m interviewing Alison Jones who shares how to write your business book easily so that it is part of the content strategy for your business.  About Alison Jones Alison Jones is a business and executive coach, content consultant and publisher. After a 23-year career in trade and scholarly publishing working with major publishers such as Oxford University Press and Macmillan, during which she pioneered digital publishing, she set up Alison Jones Business Services and the...
I’m delighted to interview Joanna Penn this week. I have followed Joanna’s work for a long time. She is a believer in self-publishing as the model to have total creative independence about your book. About Joanna Penn Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She has written 20 books and sold over 4500,000 books in 74 countries and 5 languages. She is an independent (indie) author. She is also an international...
I so totally enjoyed interviewing Star Khechara – aka Miss Monetisation for todays interview. Star wrote her book The Holistic Beauty, on a solar powered laptop in a caravan. In her interview today Star talks openly about how she built her hugely successful empire by monetising the content of her book. About Star Khechara Star is passionate about helping entrepreneurs in the health, wellness and nutrition industry monetise their knowledge and create successful online empires. Star's journey...
This week’s interview is with Daniel Priestley, author, entrepreneur and international speaker. We covered lots of ground from how to be a Key Person of Influence to how to use your book as your own business development tool. We took a deep dive into each of the five ‘P’s – Pitch, Publish, Products, Profile and Partnership and looked at how you can implement these key strategies to help you grow your business quickly. About Daniel Priestley Daniel Priestley started out as an...
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Todays Guest I had the pleasure of interviewing Jaha Knight about her style of branding. As an author of several books, Jaha really understands why branding is essential when you write a book. In this interview, Jaha talks honestly about the mistakes she has made with aligning her books with her business and how she now helps other business owners create a branding that shows off who they really are and want to be. About Jaha Knight As one of the nation’s leading experts on business and...
Today I am interviewing the fabulous Helen Lewis, Director of Literally PR.  Helen shares her expertise on how to plan a successful book launch for your business book. About Helen Helen is Director of Literally PR. With her extensive experience as a freelance PR and NCT J-accredited journalist, Helen founded www.foodanddrinktowers.com in 2006.  Following repeated requests from food and drink contacts, Helen started to work in 2011 and fell in love with ‘book publicity’ as an extension of...
I was delighted to meet Lucy McCarraher recently at an event where she was speaking about the benefits of publishing a book for your business. Lucy and her business partner Joe McGregor founded Rethink Press in 2011, a hybrid publishing company, to help entrepreneurs publish books that grow their businesses. I invited Lucy to the Your Book Your Business podcast because I was so impressed with the model they have created at Rethink press which supports the author right through the whole of the...
This week’s interview is with Nick James, founder of Seriously Fun Business and Boots On Seats Bookcamp. Nick tells you his six-step strategy for filling your events and how to make a profit from them. And your book is key to that success. About Nick James Following 7 years of helping hundreds of business owners write killer copy, grow their business and make more profit, Nick founded Seriously Fun Business. Nick's renowned for this strategic business mind and ability to sell and market...
I met Jutta at a conference recently and was inspired by her charisma and enthusiasm to share her expert knowledge of midwifery. Jutta is an Amazon bestselling author with her book Happy Birthing Days. In this interview, Jutta shares how publishing her book has transformed her business, the challenges she faced when she was writing it and how she now uses her book to grow her reputation and her business. About Jutta Wohlrab Jutta Wohlrab is a bestselling author, an enthusiastic and inspiring...
Cathy Presland, a former economist, has over two decades of experience across government, international organisations, corporate, business, and non-profits. Best-selling author, mentor and highly-regarded trainer, Cathy is widely published, has over 15,000 students in her online training courses, teaches writing for The Guardian Masterclasses series, and is an engaging and popular speaker. In her career as an economist Cathy advised governments and organisations around the world. She set up a...
I was delighted to interview Fiona Harrold this week. Fiona is committed to helping business owners find their hook, the thing in their story that will attract media attention Fiona shares her years of experience and knowledge on how to use the media to promote your business and your book.    About Fiona Harrold Fiona is the pioneer of coaching in Europe. Known as the ‘Queen Bee of Coaching’, she has brought coaching to the public through television and radio appearances and columns in...
Today Ben Cameron, expert PR and marketing professional talks about the importance of having an effective marketing campaign to promote your business book. Ben tells you the key to getting into the media with your book, how to approach journalists and in particular how to pitch your book so that they take notice!   About Ben Cameron Ben Cameron is the Founder and Managing Director of Cameron Publicity and Marketing, dedicated promoters of authors and books.  Ben has over 20 years of...
Todays Guest I was delighted to interview Holly Worton, author and business mindset coach for women entrepreneurs for the podcast today.  Holly talks about how she went from publishing one book to publishing three books in a matter of months easily and impact this has had on her business. About Holly Worton Holly is an author and business mindset coach for women entrepreneurs. Her first solo title is Business Beliefs: 600+ Beliefs That Make Up A Successful Business Mindset and is the first in...
Todays Guest Today I’m interviewing Rachel Maunder – the Workshop Mentor who will share how running workshops can be a powerful way of not only getting word out there about your book but also of keeping your audience doing more work for you.   About Rachel Maunder Rachel Maunder has been running workshops for over thirty years and has more recently created a strategy around her workshops to create more business. She’ll share the types of workshops that are good for your business and look...
Todays Guest Today I’m interviewing Elene Marsden – Google Hangout Video Director, Producer and Trainer. Elene takes away the mystery of Google Hangouts to tell you powerful but simple ways to use this platform to raise the profile of your book and your business services and products. About Elene Marsden Elene’s been working with clients around the world including the Nature Conservancy and Zaner-Bloser helping them to promote their products in an authentic engaging way using Google...