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Young PR Pros

Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman

Young PR Pros, a podcast for the young and young at heart PR pros looking for tips and advice on how to advance their careers. Hosted by Kristine D'Arbelles, Julia Kent and Ross Simmonds.



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Young PR Pros
Mar 29, 2018 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Portfolios are more than just pretty pictures and links to projects. A portfolio is your proof point behind every skill you promote in your job interview. This episode gives you advice on putting together a portfolio to land your next job.
Young PR Pros
Feb 5, 2018 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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The first 30 days are crucial in a new job. You can use these precious first days to form excellent first impressions that can lead to long-lasting relationships in your new organization. In this episode our hosts and producer share their 30-day challenge tips and advice so you can make your first days at a new job count.
Young PR Pros
Dec 12, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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In this episode, the hosts discuss the benefits big data and uncover when is the best time to use data, and when is the best time to trust your gut.
Young PR Pros
Nov 6, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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In this episode we discuss real, concrete steps young professionals, and young at heart professionals, can take to combat fake news.
Young PR Pros
Oct 6, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.
Young PR Pros
Sep 13, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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Companies and countries across the world are starting to implement the four-day workweek. For those of us stuck in the five-day workweek, here are tips for turning your week into a short week, leaving you a whole extra day to tackle bigger things and get ahead.
Young PR Pros
Aug 18, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds, Clare Bonnyman
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This episode talks about the importance of exercising your brain through deep work, as well we discuss the damage of multitasking.
Young PR Pros
Jul 25, 2017 Kristine D'Arbelles and Julia Kent
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Our generation has been dubbed the “Start-up generation”. About one-third of young Canadians want to start their own businesses. When you first launch that business, it can be daunting, scary and exhilarating. While you grapple with so many emotions, it can be hard to learn when to say no to any work that comes your way. That is our topic today. We list red flags you should look out for when meeting with prospective clients.
Young PR Pros
Jun 15, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Although it’s important to fail and fail gloriously in life, this episode talks about real failure. We thought we would do a twist on the top 5 things young professionals need to do to succeed and flip it around and list all the things you should do if you want your career to come down hard, crashing and burning – in a bad way.
Young PR Pros
Apr 11, 2017 Kristine D'Arbelles and Julia Kent
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In this episode we share our biggest milestones, as well as how to mark and learn from then. We also mark our fifth anniversary with a bit of reminiscing.
Young PR Pros
Feb 28, 2017 Kristine D'Arbelles and Julia Kent
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In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life.
Young PR Pros
Feb 13, 2017 Kristine D'Arbelles and Julia Kent
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In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new – not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience. As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend. While our host...
Young PR Pros
Jan 19, 2017 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Kristine shares a story about getting caught with an unlicensed image on her blog. She was sent a letter from a lawyer and had to pay a fee. The image was from a post published in 2011, she had just launched her blog that year. Ignorance is not an excuse to break the law, however. So she paid the fine and added this to her important list of lessons learned. This episode is about all those times we made a mistake and learned a valuable lesson. But Young PR Pros goes beyond just being aware of...
Young PR Pros
Dec 20, 2016 Kristine D'Arbelles and Julia Kent
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In honour of the traditional 1900s English Christmas carol, or for those born in the 80s - the Bob and Doug Christmas classic, we thought we would do our own 12 Days of Christmas. Listen to the full episode to catch Young PR Pros' 12 Days of PR Christmas.  We divided the 12 days into three categories: books, movies and activities. 1. Four Books You Need to Read Over the Holidays Day 1: Get the motivation to pursue your passion by reading No Fears, No Excuses by Larry Smith (note: forgive...
Young PR Pros
Nov 23, 2016 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story.  In this episode, our hosts share their secrets on what they do to cultivate their creativity. What is our creative process?   We start with sharing the coolest projects we worked on and the project that brought out the best in our creativity.  Ross used Pinterest to connect with...
Young PR Pros
Oct 20, 2016 Kristine D'Arbelles and Julia Kent
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The average person will make a career change approximately five to seven times during their working life. With an ever increasing number of different career choices, about 1/3 of the total workforce will now change jobs every 12 months. By the age of 42 you may have had about ten jobs, says Career Change Statistics. With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on...
Young PR Pros
Sep 14, 2016 Kristine D'Arbelles and Julia Kent
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Once upon a time, there lived this driven young man who dreamed about becoming an entrepreneur. One day, he used all his allowance to purchase different coloured do-rags and sell them out of his locker at school, turning his allowance money into pure profit! That young man’s name was Ross Simmonds, host of Young PR Pros. In this episode, Ross takes the hosting chair as our resident expert on entrepreneurship – giving Kristine a break.   Given our recent episode on the definition of PR, it...
Young PR Pros
Aug 9, 2016 Kristine D'Arbelles and Julia Kent
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Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media. Well Young PR Pros has had enough, so we sat down as a team and put together our own definition. First, we reviewed a few definitions pulled from various sources online. Public Relations Society of America: Public relations is a...
Young PR Pros
Jul 12, 2016 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Young PR Pros
Jun 10, 2016 Kristine D'Arbelles and Julia Kent
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It is just Kristine D'Arbelles and Clare Bonnyman this month. Clare is finished her internship in Thunder Bay and is back in Toronto. Anyone hiring? Clare is pretty awesome. Taking a little break this month, we look back on some evergreen lessons and replay our episode on tips for entrepreneurs. At the end of the show, Kristine and Clare are surprised to learn some new lessons. We share them with the audience. Some of the great advice you will find in this episode is: Entrepreneurship is the...
Young PR Pros
Apr 26, 2016 Kristine D'Arbelles and Julia Kent
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The Young PR Pros family is expanding. We welcome Clare Bonnyman as our new assistant producer. Clare has extensive background in radio editing. We hope her skills will make the show sound even better in your ear buds on your commute, in the office, or wherever you listen. OH, and Julia Kent welcomed her new son into the world on April 6. Clare is just like you, our listeners, a young professional wrapping up her studies and ready to tackle the brave new world. We give her the role of picking...
Young PR Pros
Feb 25, 2016 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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For the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015. This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place. We start the conversation with analyzing the current landscape. Ross says the best way to get more women in managing...
Young PR Pros
Dec 8, 2015 Kristine D'Arbelles and Julia Kent
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In this episode we revisit the topic of accreditation. In episode 100, we talked about a topic that has divided the world of PR and communications for decades: is accreditation worth it? In case you haven't heard the episode, Ross thought accreditation was just a money grab scheme from large associations. Kristine, who was on the fence, believed that accreditation might weed out those who bring a bad name to the industry. Julia made an obvious comparison between accreditation and post-secondary...
Young PR Pros
Nov 13, 2015 Kristine D'Arbelles and Julia Kent
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This episode was recorded a week before federal election day in Canada. In this episode we talk about PR moments that caught our attention during the longest campaign period in Canadian history. Here is a recap of a few trends and moments we found note worthy: Sticking to a message: or not saying anything about at all. We discuss how Stephen Harper sticks to his messaging and refuses to let his opponents push him off message. The online campaign: this federal election has two campaigns running...
Young PR Pros
Oct 16, 2015 Kristine D'Arbelles and Julia Kent
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In this episode, hosts Kristine D'Arbelles, Julia Kent and Ross Simmonds talk about tips and advice for networking. Our hosts answer common questions like how do you approach a group of people you don’t know? Are business cards really necessary? And other great tips you can take with you to your next networking event. A few things to remember when networking: Always bring business cards. Kristine encourages young professionals to use a business card as a way to showcase creativity. If you...
Young PR Pros
Aug 19, 2015 Kristine D'Arbelles and Julia Kent
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So much good news comes with today's podcast. First, host Kristine D'Arbelles records her first episode with her new baby. He was a good little boy and napped (almost) the entire time of the episode. Second, after almost three years, hosts Kristine and Julia welcome a new co-host - Ross Simmonds. You have heard his voice a few times before in interviews and as a guest host. Young PR Pros is very excited to welcome Ross and can't wait to hear what he has to say on future episodes. This...
Young PR Pros
Jul 15, 2015 Kristine D'Arbelles and Julia Kent
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Young PR Pros is back from its long break. Where were we you might ask? Kristine D’Arbelles, founder and co-host of Young PR Pros, has been off having an amazing adventure. The adventure of motherhood. Kristine gave birth to a beautiful boy late May. We jump right back into the swing of things, with an episode jammed packed with great advice for entrepreneurs. We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for...
Young PR Pros
Apr 29, 2015 Kristine D'Arbelles and Julia Kent
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This week, our hosts Kristine D'Arbelles and Julia Kent welcome on the show for the second episode in the row - Ross Simmonds. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. Ross has agreed to join us from Halifax as a superb guest host to help bring new views and opinions to the show. For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended...
Young PR Pros
Apr 8, 2015 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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This week, our hosts Kristine D'Arbelles and Julia Kent record their 100th episode. Young PR Pros wants to thank our guests, listeners and anyone who has helped spread the word about our podcast. We hope we can continue to share our knowledge with young PR and communications professionals for another 100 episodes. For our special anniversary show we invited an engaging new guest host, Ross Simmonds, to join our conversation. Who is Ross Simmonds? Ross Simmonds is a marketer, strategist and...
Young PR Pros
Mar 19, 2015 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Are you victim of routine? Do you feel like your career isn't moving? Maybe it is time to refresh your career. In episode 99, our hosts Kristine D'Arbelles and Julia Kent take inspiration from IABC's Communication World. In the March issue, IABC interviewed Mark Schumann who talks about the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery. Kristine and Julia look at refreshing your career through two lenses: moving on to another...
Young PR Pros
Feb 12, 2015 Kristine D'Arbelles and Julia Kent
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As young PR and communications professionals, we are often expected to know everything about social media. That is why, this week on Young PR Pros our hosts Kristine D'Arbelles and Julia Kent talk about the most popular social networks, who uses them, and what companies might benefit from each platform. We get our inspiration from AdWeek - Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015. As a side note, because it might sound confusing in the episode, the...
Young PR Pros
Jan 28, 2015 Kristine D'Arbelles and Julia Kent
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In Decmber 2014, the Financial Post wrote an article about how PR professionals are stepping out of the shadows that have been cast by advertising and marketing departments and have taken their proper place at the front of business success. And that is where our host Kristine D'Arbelles and Julia Kent begin their conversation. The author of the Financial Post article says: The rise of social media coupled with the growing importance of social responsibility are moving public relations...
Young PR Pros
Jan 14, 2015 Kristine D'Arbelles and Julia Kent
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Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching. Our hosts, Kristine D'Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch. 1. Tracking the impact of social media Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly...
Young PR Pros
Dec 2, 2014 Kristine D'Arbelles and Julia Kent
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In 2013, Forbes reported that one in five Americans work from home. That is almost 30 million people who work and live in the same area. For some working at home is a dream come true - you can make your own hours, no pressure of adhering to office politics and you can wear whatever you want. For others, working from home can be a complete disaster, no structure can cause stress and lack of productivity. Regardless of where you fall, it is important to keep in mind the possibility of working...
Young PR Pros
Nov 6, 2014 Kristine D'Arbelles and Julia Kent
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We all get a lot of email every day. Doesn't matter if you are a student or a professional, our inbox fills up very fast. This week, Kristine D'Arbelles and Julia Kent discuss a few simple rules for emailing that will help you get through your inbox faster and more efficiently. We get to hear about some of Julia's pet peeves for fun too! We get our inspiration this week from an article on Time.com by Eric Schmidt and Jonathan Rosenberg called 9 Rules For Emailing From Google Exec. The nine...
Young PR Pros
Oct 20, 2014 Kristine D'Arbelles and Julia Kent
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This week, our hosts Kristine D'Arbelles and Julia Kent talk about some good PR and how blogger relations made it happen. Although not a completely new concept in PR and communications, blogger relations has grown into an excellent way to get your message out through a non-traditional gatekeeper. Back in the day, your only gatekeeper was journalists. If you wanted to be featured on the 6 o'clock news, you had to build relationships with the right journalists, editors, producers, etc....
Young PR Pros
Sep 29, 2014 Kristine D'Arbelles and Julia Kent
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In this week's episode hosts Kristine D'Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung's story. Some of you might recognize Sharon's name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students...
Young PR Pros
Sep 17, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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This week, Young PR Pros welcomes new listeners from the FIR podcast network. For our regular listeners you don't need to change anything, you will still continue to receive new weekly episodes through iTunes or Stitcher. For those who don't know, the FIR podcast network, run by internationally acclaimed communicators Neville Hobson and Shel Holtz, is a collection of business podcasts on niche topics that appeal to communicators in different countries around the world. The anchor show, For...
Young PR Pros
Sep 4, 2014 Kristine D'Arbelles and Julia Kent
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With the first week of back to school almost complete, Kristine D’Arbelles and Julia Kent share a few back-to-school tips and advice for the young PR pros. You can read about all the tips in detail in this morning’s blog post entitle 4 Back to School Tips for the Successful PR Proo. If you have something to add to the list, we would love to hear about it. Share your opinions by writing a comment below, or on our Facebook Page, or on our Google+ page, or send us an email...
Young PR Pros
Aug 15, 2014 Kristine D'Arbelles and Julia Kent
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This week, our hosts Kristine D'Arbelles and Julia Kent are on vacation. We thank our listeners for their patience and understanding while they take some time to relax, rejuvenate and spend time with family. So while they soak up the sun, please enjoy this encore presentation of episode 9, which aired on May 29, 2012. A lot of the advice you will hear still applies to the changing PR and communications industry we live in today. Also, enjoy the voice of our past host Molli Megasko, who is...
Young PR Pros
Jul 30, 2014 Kristine D'Arbelles and Julia Kent
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When was the last time you reminded your boss about a good project you ran? When was the last time you asked for constructive criticism on your writing? How often do you talk up your teammates and colleagues? This week, Kristine D'Arbelles and Julia Kent discuss mistakes young professionals might be making that are holding back their careers. Our inspiration this week comes from Fast Company's You're probably making these five mistakes at work. This is not to make you paranoid, in fact,...
Young PR Pros
Jul 16, 2014 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles and Julia Kent talk about corporate social responsibility or CSR. For those who are new to this term, CSR is the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. CSR not only does good for mother earth and our communities, it can be a great opportunity to emotionally connect with your audience - with the ultimate goal of increasing your bottom line. Julia kicks it off by sharing what her...
Young PR Pros
Jul 4, 2014 Kristine D'Arbelles and Julia Kent
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Customer service shouldn't be a foreign word to public relations and commuications professionals. Although we might not always be face to face with our organization's customers, their happiness often decides the fate of your communications department and organization. This week, Kristine D'Arbelles and Julia Kent explore the old saying "the customer is always right" and how it applies to PR and communications. We got our inspiration from one of our favourite podcasters, Terry...
Young PR Pros
Jun 10, 2014 Kristine D'Arbelles and Julia Kent
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Young PR Pros
May 27, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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This week, Kristine D'Arbelles and Julia Kent share their experiences of good and bad meetings. Public relations and communications is a people industry, so get used to a lot of meetings in your careers. In this episode we concentrate on in-person meetings - conference calls are a whole other story. As a young professional you might not be the one calling the meeting, but there are certain things you can do to ensure the meetings you attend are efficient and productive. We pull some of our...
Young PR Pros
May 22, 2014 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles and Julia Kent review an article in Canadian Living by Jackie Middleton called 8 social media mistakes that could damage your career. Middleton writes: Social media has made information very accessible, and the worst kind of information can hurt you professionally. One expert shares etiquette tips when it comes to your social media streams. We explore all eight mistakes and give our own experience and opinion on each. Everything from the obvious rule of...
Young PR Pros
May 12, 2014 Kristine D'Arbelles and Julia Kent
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This week Kristine D'Arbelles and Julia Kent continue their conversation with Tara Lapointe. Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is also the recipient of the "40 Under...
Young PR Pros
May 5, 2014 Kristine D'Arbelles and Julia Kent
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This week on Young PR Pros, Kristine D'Arbelles and Julia Kent record face-to-face with our guest Tara Lapointe. Tara is a dynamic marketing and communications strategist with more than 15 years experience in the arts and entertainment industries. She is currently the Head of Marketing Communications at the Canada Council for the Arts, Canada's national arts funder, where she leads the public relations, brand and content strategy and translation team. Tara is the recipient of...
Young PR Pros
Apr 22, 2014 Kristine D'Arbelles and Julia Kent
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Young PR Pros host, Julia Kent, is a popular girl on the University of Carleton campus. For the fourth year in a row she has been invited to speak as part of a three-person panel at the School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada. The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the...
Young PR Pros
Apr 14, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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As our listeners heard a few weeks ago, host Kristine D'Arbelles got to attend the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. She was lucky enough to get a few moments with the Mayor where she could ask him one question. She asked: Have you ever regretted sending a tweet? In this week's episode, we share the Mayor's answer, and like the good politician he is, he says there was no single tweet he regretted. However, he did mention he regretted...
Young PR Pros
Apr 4, 2014 Kristine D'Arbelles and Julia Kent
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For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada. The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or...
Young PR Pros
Mar 28, 2014 Kristine D'Arbelles and Julia Kent
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Young PR Pros host, Kristine D’Arbelles, gives listeners a recap of the CPRS student event in Ottawa called Behind the PR Scenes – an evening with Jim Watson. Strong community leaders, businesses, and associations need talented support teams who work behind the scenes to help develop strategies, engage audiences, and deliver key messages. In Ottawa, no one knows that better than our mayor. Mayor Jim Watson accepted CPRS’s invitation to bring three of his trusted advisors for an inside...
Young PR Pros
Mar 25, 2014 Kristine D'Arbelles and Julia Kent
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For the eighth semester in a row, Young PR Pros host, Julia Kent, was invited to speak as part of a three-person panel at the University of Carleton School of Journalism alongside Lauren More, vice-president of Communications with Ford Canada and Carrie Bendzsa, brand systems and external communications leader at IBM Canada. The hour-long panel is full of great tips and advice for young professionals who are currently studying journalism making the transition to public relation or...
Young PR Pros
Mar 13, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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This week, hosts Kristine D'Arbelles and Julia Kent expand on a recent Spin Sucks article titled Kelly Blazek Proves Communicators Have One Chance to Get it Right by Gini Dietrich. The articles talks about how a senior communicator sent a very nasty reply to a young communicator looking to build a relationship. The email shocked Kristine and Julia, because Young PR Pros has been preaching the importance of building a strong network with all levels of communicators. The young professional...
Young PR Pros
Feb 28, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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It will happen to the best of us, eventually we will all make mistakes in our career, be it a typo, a misinterpreted quote, etc. But we can all rise up from our mistakes by learning from them. Host, Julia Kent regales Kristine D'Arbelles with a story of how a typo caused a bit of a crisis in her office. She shares her experience and lessons learned on how she overcame her mistakes. The important lesson to take away from Julia's story, is that our superiors are very understanding if we own...
Young PR Pros
Feb 19, 2014 Kristine D'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman
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Young PR Pros sponsored and attended Let's Grow Together 2014, hosted by the University of Ottawa Public Relations Association (uOPRA). The event encouraged students to learn about different industries within public relations and communications. Roving reporter Kristine D'Arbelles spoke with key speakers and asked them how young PR and communications professionals entering their career today can make our industry better tomorrow. We interviewed: Carrie Croft, National Communications Manager...
Young PR Pros
Jan 31, 2014 Kristine D'Arbelles and Julia Kent
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Kristine D'Arbelles and Julia Kent come back for a second episode this week. We talk about continuing formal education after graduation. It doesn't always have to be university or college courses, there are plenty of other ways to continue learning in a formal setting. Kristine and Julia share what they have done to keep up with trends in communications since their graduation. Julia, as the book club president, encourages young professionals to read. Kristine talks about professional...
Young PR Pros
Jan 27, 2014 Kristine D'Arbelles and Julia Kent
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This week Kristine D’Arbelles and Julia Kent talk about crisis communications. We concentrate on a recent crisis that happened in Edmonton, Alberta in Canada. You can read the story of the pipe bomb here. However, we are not here to judge whether or not the passenger should have been allowed to board the plane, we talk about how the Canadian Air Transport Security Authority (CATSA) reacted to the crisis. But, we don’t always want to dwell on the bad news. Young PR Pros is asking our...
Young PR Pros
Jan 15, 2014 Kristine D'Arbelles and Julia Kent
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Welcome 2014! As our first episode of 2014, we talk about a not-so-secret multi-million dollar business. The business of fake Facebook likes and Twitter followers. The CBC reported that celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers. Since Facebook launched...
Young PR Pros
Dec 31, 2013 Kristine D'Arbelles and Julia Kent
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This time of year is the best time to reflex, review and learn from your experiences in the past year. But in this episode, Kristine and Julia thought we would take a more holistic glance at not just the past year, but the entire podcast. Young PR Pros has listeners from across Canada, the United states, the U.K. and India. Here is a heat map of the globe to show you where your fellow YPP listeners reside: The top five most popular cities that listen to YPP are: Ottawa, Canada Toronto,...
Young PR Pros
Dec 23, 2013 Kristine D'Arbelles and Julia Kent
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Only a couple days left before Christmas. The exams are done for the semester, holidays are here where much needed family time and relaxing await you. Following suit from last's years Christmas break to do list, Kristine D'Arbelles and Julia Kent decided to share some ideas on what young professionals should be doing over the holiday break. No surprise, the first thing on our hosts' lists is reading. Some of our listeners gave some excellent suggestions like: Michèle...
Young PR Pros
Dec 9, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles and Julia Kent talk about the post-PC world - the world of mobile. Our topic idea was fuelled by a Globe and Mail article called We’re post-PC and mobile-everything, but where’s the love? written by Navneet Alang. Kristine and Julia compare the companies they work for. The Canadian Automobile Association integrates mobile in a lot of their strategies, while MHPM doesn't. However, that doesn't mean one is better than the other. We discuss how different...
Young PR Pros
Nov 26, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles and Julia Kent talk about the PR chaos surrounding the mayor of Toronto, Canada's largest city, Rob Ford. We explore the controversial drug videos and press conferences, to the puzzling amount of Rob Ford supporters. We ask ourselves, who is running his PR strategy and what is their plan? Then we play Julia's favourite game: what would be your advice if you worked for Rob Ford. And Julia's only rule was that you cannot say "I Quit". A nice recap of...
Young PR Pros
Nov 13, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles and Julia Kent are actually sitting face to face for the recording. You can just hear the excitement in their voices. A more human connecting recording deserves a chat about being human. How to be a social human organization to be exact. A couple of days ago, Gini Dietrich posted an article about how Home Depot tried to mitigate a social media crisis. Although it may seem that they followed the step-by-step process of how to get out of a social media crisis,...
Young PR Pros
Nov 5, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine D'Arbelles (no, this is not a new host - remember, Kristine got married) and Julia Kent talk about peer pressure. Often times as young professionals we feel intimidated in a meeting room with senior managers and vice presidents. When asked our opinion, we might bite our tongue and go with the room to please everyone. However, this is not always good for you and your career, or even for the company you work for. We got this week's topic idea from Big Leap Creative in...
Young PR Pros
Oct 26, 2013 Kristine D'Arbelles and Julia Kent
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Kristine Simpson and Julia Kent are back recording. The big news this week is Kristine just got married! She had a beauitful wedding and couldn't be happier with how things turned out.  Now that she is married, she has decided to changer her name and assume her new husband's last name: D'Arbelles.  Julia interview Kristine and asks her about the opportunity and challenges of changing your name. We also explore some tips and advice if you happen to decide to one day change your name too. 
Young PR Pros
Oct 10, 2013 Kristine D'Arbelles and Julia Kent
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Kristine Simpson and Julia Kent are back at it this week. After completing a four-part series called Take uOPRA to Work Day, we learned you can apply your communications in a variety of different fields. In this episode, we talk about how those communications skills might be worth more - or less - than you thought. The popular online PR news site, PR News, published an article called The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skill sets, which talks about how some...
Young PR Pros
Oct 2, 2013 Kristine D'Arbelles and Julia Kent
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This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Nicolas Ruszowski of Fleishman-Hillard alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson. Releasing the fourth and final episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with the cool, calm and collective Nicolas Ruszowski, the esteemed senior vice president, partner and general manager of the Fleishman-Hillard's...
Young PR Pros
Sep 18, 2013 Kristine D'Arbelles and Julia Kent
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This episode sponsored by the University of Ottawa Public Relations Association (uOPRA) features Ian Capstick of MediaStyle alongside uOPRA President Sharon Cheung and Young PR Pros host Kristine Simpson. Releasing our third episode of our 4-episode podcast, Take uOPRA to Work Day, we were thrilled to sit down and chat with Ian, who has published works in the Ottawa Citizen, the Globe and Mail and PostMedia newspapers across Canada, to name a few, and is a regular on CBC’s Power...
Young PR Pros
Sep 11, 2013 Kristine D'Arbelles and Julia Kent
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What does it take to succeed in the PR Fashion Industry? Since joining the Ottawa Fashion Week (OFW) team in 2011, Operations Manager Payton Kennedy has seen many changes in the PR Coordinator role.  One thing remains true: the position involves an industrious character. OFW invites Young PR Pros into the world of publicity and catwalk preparation as it celebrates its 10th season for our four-part series, Take uOPRA to Work Day. We talk about some skills that come along with the position....
Young PR Pros
Sep 5, 2013 Kristine D'Arbelles and Julia Kent
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As the summer comes to a close and a new semester begins, students start gearing up for the back to school rush and prepare for a successful year of studies. For the month of September, Kristine Simpson and Julia Kent, hosts of Young PR Pros, have teamed up with the uOttawa PR Association (uOPRA) and executive member Sharon Cheung to discuss PR in four industries within the profession. Take uOPRA to Work Day is a four-part podcast series that serves as a resource for better...
Young PR Pros
Aug 28, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine Simpson and Julia Kent talk about Gini's Dietrich blog post about Six Tips for Better Public Speaking. Julia starts with her pet peeve: death by power point. Julia stresses the important of less text and more images on your slides. Kristine shares her advice that each slide should represent one idea. She encourages professionals to look at their presentation and figure out what the main messages, or the key take aways. Then make sure to have a slide per take away. It is...
Young PR Pros
Aug 15, 2013 Kristine D'Arbelles and Julia Kent
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What if the rules we've been taught to live and build our careers and companies around were no longer valid? A heavy and scary question for some, that could mean the complete overhaul of how we look at life as we know it. This week, Young PR Pros hosts, Kristine Simpson and Julia Kent, explore the new life rules with Mitch Joel. Mitch is the author of Control Alt Delete: Reboot your business, Reboot your life, Your future depends on it. Mitch, named the Rock Star of Digital Marketing and...
Young PR Pros
Aug 8, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine Simpson and Julia Kent welcome William Johnson back to the show as a guest host to talk about morning routines. William, or better known as @socialeccentric on Twitter, surveyed more than 20 young professionals in the Ottawa, Canada area and asked how the best of us start off are days. The Results About 30 per cent of the respondents reported being up by 6:00 a.m. or earlier, as a result of an alarm or perhaps a pet or a significant other. William was surprised to...
Young PR Pros
Aug 1, 2013 Kristine D'Arbelles and Julia Kent
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This week, Kristine Simpson and Julia Kent talk about the power of body language and how it can shape who you are. We pull this week's topic from a TED Talk by Amy Cuddy a social psychologist and a professor and researcher at Harvard Business School, where she studies how nonverbal behavior and snap judgments affect people from the classroom to the boardroom. Body language is a powerful thing, says Cuddy. The facial expression of a politician can affect 72 per cent of his or her vote...