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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



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Healthcare Marketing Underground
by Interval
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With the help and wonderful insights from our listeners, Interval recaps the last 5 years in healthcare marketing
Healthcare Marketing Underground
by Interval
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More docs getting health news on phones, web advertising eclipses newspaper, an increase in social media spending, the Mayo Clinic goes big on wellness
Healthcare Marketing Underground
by Interval
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The debate over consumer vs. patients, additional statistics on the transition to mobile and more
Healthcare Marketing Underground
by Interval
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The power of content-oriented marketing, an audit of hospital homepage links, the MHSCN spring conference happy hour
Healthcare Marketing Underground
by Interval
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A recap of the MHSCN conference, ROI measurements, “The Last Advertising Agency on the Earth,” ads we love and more
Healthcare Marketing Underground
by Interval
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Hospital ratings may miss high performers, robotic surgery oversold on hospital websites, the CDC on zombie preparedness
Healthcare Marketing Underground
by Interval
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
by Interval
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
by Interval
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A study on millennials, 401k-modeled health insurance plans and more
Healthcare Marketing Underground
by Interval
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Unleashing domain names, the trouble with pink, our travel peeves and more
Healthcare Marketing Underground
by Interval
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Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
Healthcare Marketing Underground
by Interval
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A concierge health care service for the middle class, some competition the optical store, UbiCare's "engagement" survey and more
Healthcare Marketing Underground
by Interval
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Google+ and what it means for healthcare marketers, "Stop Using Social Media" and more
Healthcare Marketing Underground
by Interval
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More regulatory scrutiny of hospital marketing, a new health system tagline registry, making the logo bigger!
Healthcare Marketing Underground
by Interval
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Questioning hospital marketing spending, high power "marketing" hoses, mommy bloggers and more
Healthcare Marketing Underground
by Interval
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A discussion of Chris’s new book, “Joe Public Doesn’t Care About Your Hospital”, Connery vs. Trebek and some other stuff
Healthcare Marketing Underground
by Interval
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Applying concepts from Chris’s new book, “Joe Public Doesn’t Care About Your Hospital,” marketing’s role in the London riots, and more.
Healthcare Marketing Underground
by Interval
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Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Healthcare Marketing Underground
by Interval
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Upcoming events at SHSMD, creating relevant messages when “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies
Healthcare Marketing Underground
by Interval
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A special edition from SHSMD 2011 with guests Dan Dunlop and Chris Boyer
Healthcare Marketing Underground
by Interval
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Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
Healthcare Marketing Underground
by Interval
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A study from the department of “duh” and the latest facebook changes
Healthcare Marketing Underground
by Interval
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The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
Healthcare Marketing Underground
by Interval
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Awards and rankings - oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix? and more.
Healthcare Marketing Underground
by Interval
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Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Healthcare Marketing Underground
by Interval
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Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
Healthcare Marketing Underground
by Interval
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The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
Healthcare Marketing Underground
by Interval
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The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
Healthcare Marketing Underground
by Interval
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Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
Healthcare Marketing Underground
by Interval
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Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more
Healthcare Marketing Underground
by Interval
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ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Healthcare Marketing Underground
by Interval
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Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal stories and more
Healthcare Marketing Underground
by Interval
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What we all can learn from Rudolph, Google Zeitgeist 2011, Fracking, Planking and more
Healthcare Marketing Underground
by Interval
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A reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more
Healthcare Marketing Underground
by Interval
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Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature and more
Healthcare Marketing Underground
by Interval
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Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting and more
Healthcare Marketing Underground
by Interval
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Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Healthcare Marketing Underground
by Interval
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Another interesting award situation, breaking news on hospital websites, content is king and more
Healthcare Marketing Underground
by Interval
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Our 2012 Superbowl commercial roundup. Also: Allina’s new name, hospitals mining patient data for marketing and more
Healthcare Marketing Underground
by Interval
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Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
Healthcare Marketing Underground
by Interval
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Special guest Chris Boyer, the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up
Healthcare Marketing Underground
by Interval
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We’re all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
Healthcare Marketing Underground
by Interval
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No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
Healthcare Marketing Underground
by Interval
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The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
Healthcare Marketing Underground
by Interval
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Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
Healthcare Marketing Underground
by Interval
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Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Healthcare Marketing Underground
by Interval
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Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Healthcare Marketing Underground
by Interval
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Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Healthcare Marketing Underground
by Interval
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Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Healthcare Marketing Underground
by Interval
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An upcoming conference, “supply-driven” healthcare, dissecting microsites and more
Healthcare Marketing Underground
by Interval
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Takeaways from a recent conference, “this just in!” about doctor referrals, a large company ditches Facebook and more
Healthcare Marketing Underground
by Interval
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Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more
Healthcare Marketing Underground
by Interval
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Consumerism in healthcare, myths about what customers really want and more
Healthcare Marketing Underground
by Interval
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With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
Healthcare Marketing Underground
by Interval
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A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
Healthcare Marketing Underground
by Interval
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The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
Healthcare Marketing Underground
by Interval
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This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
Healthcare Marketing Underground
by Interval
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This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
Healthcare Marketing Underground
by Interval
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This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
Healthcare Marketing Underground
by Interval
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This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
Healthcare Marketing Underground
by Interval
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This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
Healthcare Marketing Underground
by Interval
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This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
Healthcare Marketing Underground
by Interval
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An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
Healthcare Marketing Underground
by Interval
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A new segment: “What up wit dat?”, when ads collide, measuring online advertising
Healthcare Marketing Underground
by Interval
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Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
Healthcare Marketing Underground
by Interval
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Travel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
Healthcare Marketing Underground
by Interval
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Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Healthcare Marketing Underground
by Interval
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The power of awards and rankings, fast food advertising and classic logos get makeovers
Healthcare Marketing Underground
by Interval
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Health organizations using apps to encourage healthy behaviors, what story is your brand telling
Healthcare Marketing Underground
by Interval
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Welcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
Healthcare Marketing Underground
by Interval
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A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Healthcare Marketing Underground
by Interval
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Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
Healthcare Marketing Underground
by Interval
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A special edition podcast featuring the ads the Interval crew both love and hate
Healthcare Marketing Underground
by Interval
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Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
Healthcare Marketing Underground
by Interval
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Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”