With the help and wonderful insights from our listeners, Interval recaps the last 5 years in healthcare marketing
More docs getting health news on phones, web advertising eclipses newspaper, an increase in social media spending, the Mayo Clinic goes big on wellness
The debate over consumer vs. patients, additional statistics on the transition to mobile and more
The power of content-oriented marketing, an audit of hospital homepage links, the MHSCN spring conference happy hour
A recap of the MHSCN conference, ROI measurements, “The Last Advertising Agency on the Earth,” ads we love and more
Hospital ratings may miss high performers, robotic surgery oversold on hospital websites, the CDC on zombie preparedness
The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
A study on millennials, 401k-modeled health insurance plans and more
Unleashing domain names, the trouble with pink, our travel peeves and more
Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
A concierge health care service for the middle class, some competition the optical store, UbiCare's "engagement" survey and more
Google+ and what it means for healthcare marketers, "Stop Using Social Media" and more
More regulatory scrutiny of hospital marketing, a new health system tagline registry, making the logo bigger!
Questioning hospital marketing spending, high power "marketing" hoses, mommy bloggers and more
A discussion of Chris’s new book, “Joe Public Doesn’t Care About Your Hospital”, Connery vs. Trebek and some other stuff
Applying concepts from Chris’s new book, “Joe Public Doesn’t Care About Your Hospital,” marketing’s role in the London riots, and more.
Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Upcoming events at SHSMD, creating relevant messages when “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies
A special edition from SHSMD 2011 with guests Dan Dunlop and Chris Boyer
Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
A study from the department of “duh” and the latest facebook changes
The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
Awards and rankings - oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix? and more.
Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more
ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal stories and more
What we all can learn from Rudolph, Google Zeitgeist 2011, Fracking, Planking and more
A reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more
Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature and more
Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting and more
Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Another interesting award situation, breaking news on hospital websites, content is king and more
Our 2012 Superbowl commercial roundup. Also: Allina’s new name, hospitals mining patient data for marketing and more
Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
Special guest Chris Boyer, the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up
We’re all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
An upcoming conference, “supply-driven” healthcare, dissecting microsites and more
Takeaways from a recent conference, “this just in!” about doctor referrals, a large company ditches Facebook and more
Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more
Consumerism in healthcare, myths about what customers really want and more
With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
A new segment: “What up wit dat?”, when ads collide, measuring online advertising
Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
Travel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
The power of awards and rankings, fast food advertising and classic logos get makeovers
Health organizations using apps to encourage healthy behaviors, what story is your brand telling
Welcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
A special edition podcast featuring the ads the Interval crew both love and hate
Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
