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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



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Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the death of traditional media, patient experience planning, worst ads of the week and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval, along with guest Arik Hanson, discuss this week's hot topics in healthcare marketing: responsibility for social media in healthcare organizations, celebrity vs. patient endorsements, transparency with social media, ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The "death" of old media, "10 Things Social Media Can't Do," ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A recap of the MHSCN conference, ROI measurements, “The Last Advertising Agency on the Earth,” ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Art & Copy documentary, word of mouth marketing, CEO approvals and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Ads full of physicians, five-dollar footlong, mhscn holiday party
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The Mayo Clinic's new social media center, a new spin on urgent care in the Twin Cities, Twitter, Twitter Little Stars and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Buying local and acting evil, rebranding Philadelphia, social media snake oil and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Ocarina app for the iPhone, courage in healthcare marketing, patient or influencer targets, ads we love and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Speed dating for doctors, an opinion that hospitals should not mass advertise, random topic adventure, ads we love and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Word of Mouth – a deep discussion on how marketers are affecting it, with some great examples, plus a few Interval announcements and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Brand building with physicians, marketing measurement - what's important to you?, thoughts on the new ipad and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Burger King update, adding public opinion to HospitalCompare?, transmedia storytelling and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: HealthLeader's Media survey, patient experience, naming, a study that validates our beliefs, video game violence and more. Show notes are after the break.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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15 years in business!, five tips to guide your hospital social media policy, a plug for consistency and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A follow-up on the mobile "check-in" phenomenon, Consumer Reports and hospital ratings, a D+ for a logo and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The Sarah Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Jumping the measurement hurdle, the Discovery Health Channel rant, the Old Spice Man and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A Pew study, top advertising icons of the last decade, ads we love and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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This week: Special guest Reed Smith, integrating social platforms into traditional websites, mobile applications in healthcare, the Cleveland Clinic and Lowe's healthcare deal
Healthcare Marketing Underground
Apr 30, 2019 Interval
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What we all can learn from Rudolph, Google Zeitgeist 2011, Fracking, Planking and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A recap of the National Summit on Healthcare Marketing Strategies, GroupMe, focusing on wellness as a marketing strategy and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Patience with branding, an Ad Age article with so many things to talk about and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Obnoxious statements in politics, the Condition H program, Twitter as a primary destination for customer comments and complaints and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Praise and complaints fly as the discussion bounces from mobile websites in healthcare to crappy conference wireless connections
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Our marketing quiz, more feedback on Consumer Reports quality ratings, a follow-up to mobile check-ins and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Burger King's branding struggles, mobile versions of websites - to be expected?, ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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This week we're rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval, along with guest Tom Stitt, discuss this week's hot topics in healthcare marketing: hospital competition and over-supply, interactive TV and the patient experience, Tom's idea for a new book and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A recap of the CHPRMS conference, 7 Tips for Building a Better Branded App, ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discuss this week's hot topics in healthcare marketing. This week's podcast, designated a "No Social Media Zone," asks listeners to take the "Flush the Cliche Oath," and covers power politics with physicians and marketing and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The new Maple Grove Hospital, Top five 2010 trends in Hospital Online Marketing from Christopher Boyer and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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HealthCamp MN party and agenda, Paranormal Activity and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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You, your doctor and the Internet, when positive ROI isn't enough, ads we love and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Another interesting award situation, breaking news on hospital websites, content is king and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen to the Interval team discuss whether the ease of measurement impacts the value of a marketing strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The power of content-oriented marketing, an audit of hospital homepage links, the MHSCN spring conference happy hour
Healthcare Marketing Underground
Apr 30, 2019 Interval
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A study on millennials, 401k-modeled health insurance plans and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: boiling the healthcare problem down to two letters: ae, "Joe Public doesn't care about your hospital", the "hidden gem" syndrome and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The rise and fall of Carol.com, the "healthcare reform corner" special – ACOs, our favorite mobile sites and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Mad Men, advertising, advertising and more... advertising
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
Healthcare Marketing Underground
Apr 30, 2019 Interval
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The Montana Healthcare Association, using impressions as a measurement tool, the continued hospital award debate
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Mayo expanding to the Twin Cities, accountability in marketing, top ten online video myths and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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2010 Google Zeitgeist review
Healthcare Marketing Underground
Apr 30, 2019 Interval
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ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: The Mayo Clinic's presence at the Mall of America, health costs in a Texas town, Deep Thoughts by Jack Handy and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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An upcoming conference, “supply-driven” healthcare, dissecting microsites and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Special guest Chris Boyer, the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Rants on healthcare cliches, Allina partnering with Minute Clinic, the redesign of CNN.com, made-up statistics and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Consumerism in healthcare, myths about what customers really want and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
Healthcare Marketing Underground
Apr 30, 2019 Interval
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This week: Chris's new book on measurement, cost benchmarking, competition in healthcare - bad or good?
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Hospital ratings may miss high performers, robotic surgery oversold on hospital websites, the CDC on zombie preparedness
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: last week's MSHCN conference, Boston Globe article on unbalanced healthcare, Hulu, Tropicana's design debacle and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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An open discussion on creativity -- our approach, examples we like and the benefits and challenges healthcare marketers face
Healthcare Marketing Underground
Apr 30, 2019 Interval
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We’re all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.
Healthcare Marketing Underground
Apr 30, 2019 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: where to cut your marketing budgets, Facebook profile pics, rants on recent healthcare experiences and more.