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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



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Healthcare Marketing Underground
Sep 27, 2010 Interval
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Our marketing quiz, more feedback on Consumer Reports quality ratings, a follow-up to mobile check-ins and more
Healthcare Marketing Underground
Oct 4, 2010 Interval
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Burger King's branding struggles, mobile versions of websites - to be expected?, ads we love and more
Healthcare Marketing Underground
Oct 11, 2010 Interval
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Take-aways from the WHPRMS conference, branding: the Lord Voldemort of healthcare marketing, the new Gap logo controversy and more
Healthcare Marketing Underground
Oct 25, 2010 Interval
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Burger King update, adding public opinion to HospitalCompare?, transmedia storytelling and more
Healthcare Marketing Underground
Nov 1, 2010 Interval
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Online doctor ratings, lean vs. skinny, sadness and the link to creativity and more
Healthcare Marketing Underground
Nov 8, 2010 Interval
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Mad Men, advertising, advertising and more... advertising
Healthcare Marketing Underground
Nov 22, 2010 Interval
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Rant of the week: including mommy bloggers, social media, megalists and the oh-so important Kit Kat discussion
Healthcare Marketing Underground
Nov 29, 2010 Interval
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An open discussion on creativity -- our approach, examples we like and the benefits and challenges healthcare marketers face
Healthcare Marketing Underground
Dec 6, 2010 Interval
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A recap of the CHPRMS conference, 7 Tips for Building a Better Branded App, ads we love and more
Healthcare Marketing Underground
Dec 13, 2010 Interval
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2010 Google Zeitgeist review
Healthcare Marketing Underground
Dec 20, 2010 Interval
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A Pew study, top advertising icons of the last decade, ads we love and more.
Healthcare Marketing Underground
Jan 3, 2011 Interval
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The weather (weird!), some science behind the marketing, sharing medical data - is it a good idea? and more
Healthcare Marketing Underground
Jan 17, 2011 Interval
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Consumer-directed healthcare - is it a myth?, why branding should have a backbone, the corporate jargon we all love to hate and more
Healthcare Marketing Underground
Jan 24, 2011 Interval
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Taking a break from social media, $99 health care, Chino Latino's innovative advertising and more
Healthcare Marketing Underground
Jan 31, 2011 Interval
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With special guest, Chris Boyer, we take a look at: Quora, the biggest list yet, handling the haters, gaming techniques on websites and more
Healthcare Marketing Underground
Feb 7, 2011 Interval
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The rise and fall of Carol.com, the "healthcare reform corner" special – ACOs, our favorite mobile sites and more
Healthcare Marketing Underground
Feb 14, 2011 Interval
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A health system spot on the Superbowl, the ads we liked and didn't like, ads that rated the highest and lowest and more
Healthcare Marketing Underground
Feb 21, 2011 Interval
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Disney in the maternity ward, Groupon - can it work for healthcare?, a do not track bill is introduced in congress and more
Healthcare Marketing Underground
Mar 7, 2011 Interval
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Word of Mouth – a deep discussion on how marketers are affecting it, with some great examples, plus a few Interval announcements and more
Healthcare Marketing Underground
Mar 14, 2011 Interval
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Hatin' on the brands, product placement taken to a whole new level, "I suck, therefore I advertise," everything's funnier "in bed" and more
Healthcare Marketing Underground
Mar 21, 2011 Interval
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The Healthcare Marketer's Bane - why it exists, why it's misguided, ways to fix it and more
Healthcare Marketing Underground
Mar 28, 2011 Interval
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Approaching our 100th podcast - suggestions wanted!, why hospital amenities matter, a new Groupon venture and more
Healthcare Marketing Underground
Apr 4, 2011 Interval
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A recap of the National Summit on Healthcare Marketing Strategies, GroupMe, focusing on wellness as a marketing strategy and more
Healthcare Marketing Underground
Apr 18, 2011 Interval
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With the help and wonderful insights from our listeners, Interval recaps the last 5 years in healthcare marketing
Healthcare Marketing Underground
Apr 25, 2011 Interval
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More docs getting health news on phones, web advertising eclipses newspaper, an increase in social media spending, the Mayo Clinic goes big on wellness
Healthcare Marketing Underground
May 2, 2011 Interval
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The debate over consumer vs. patients, additional statistics on the transition to mobile and more
Healthcare Marketing Underground
May 9, 2011 Interval
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The power of content-oriented marketing, an audit of hospital homepage links, the MHSCN spring conference happy hour
Healthcare Marketing Underground
May 16, 2011 Interval
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A recap of the MHSCN conference, ROI measurements, “The Last Advertising Agency on the Earth,” ads we love and more
Healthcare Marketing Underground
May 23, 2011 Interval
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Hospital ratings may miss high performers, robotic surgery oversold on hospital websites, the CDC on zombie preparedness
Healthcare Marketing Underground
Jun 6, 2011 Interval
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
Jun 13, 2011 Interval
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
Jun 20, 2011 Interval
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A study on millennials, 401k-modeled health insurance plans and more
Healthcare Marketing Underground
Jun 27, 2011 Interval
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Unleashing domain names, the trouble with pink, our travel peeves and more
Healthcare Marketing Underground
Jul 4, 2011 Interval
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Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
Healthcare Marketing Underground
Jul 11, 2011 Interval
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A concierge health care service for the middle class, some competition the optical store, UbiCare's "engagement" survey and more
Healthcare Marketing Underground
Jul 18, 2011 Interval
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Google+ and what it means for healthcare marketers, "Stop Using Social Media" and more
Healthcare Marketing Underground
Jul 25, 2011 Interval
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More regulatory scrutiny of hospital marketing, a new health system tagline registry, making the logo bigger!
Healthcare Marketing Underground
Aug 8, 2011 Interval
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Questioning hospital marketing spending, high power "marketing" hoses, mommy bloggers and more
Healthcare Marketing Underground
Aug 15, 2011 Interval
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A discussion of Chris’s new book, “Joe Public Doesn’t Care About Your Hospital”, Connery vs. Trebek and some other stuff
Healthcare Marketing Underground
Aug 22, 2011 Interval
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Applying concepts from Chris’s new book, “Joe Public Doesn’t Care About Your Hospital,” marketing’s role in the London riots, and more.
Healthcare Marketing Underground
Aug 29, 2011 Interval
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Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Healthcare Marketing Underground
Sep 12, 2011 Interval
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Upcoming events at SHSMD, creating relevant messages when “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies
Healthcare Marketing Underground
Sep 19, 2011 Interval
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A special edition from SHSMD 2011 with guests Dan Dunlop and Chris Boyer
Healthcare Marketing Underground
Sep 26, 2011 Interval
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Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
Healthcare Marketing Underground
Oct 3, 2011 Interval
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A study from the department of “duh” and the latest facebook changes
Healthcare Marketing Underground
Oct 10, 2011 Interval
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The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
Healthcare Marketing Underground
Oct 17, 2011 Interval
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Awards and rankings - oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix? and more.
Healthcare Marketing Underground
Oct 24, 2011 Interval
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Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Healthcare Marketing Underground
Oct 31, 2011 Interval
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Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
Healthcare Marketing Underground
Nov 7, 2011 Interval
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The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
Healthcare Marketing Underground
Nov 14, 2011 Interval
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The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
Healthcare Marketing Underground
Nov 21, 2011 Interval
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Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
Healthcare Marketing Underground
Dec 5, 2011 Interval
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Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more
Healthcare Marketing Underground
Dec 12, 2011 Interval
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ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Healthcare Marketing Underground
Dec 19, 2011 Interval
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Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal stories and more
Healthcare Marketing Underground
Dec 26, 2011 Interval
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What we all can learn from Rudolph, Google Zeitgeist 2011, Fracking, Planking and more
Healthcare Marketing Underground
Jan 9, 2012 Interval
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A reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more
Healthcare Marketing Underground
Jan 16, 2012 Interval
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Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature and more
Healthcare Marketing Underground
Jan 23, 2012 Interval
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Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting and more
Healthcare Marketing Underground
Jan 30, 2012 Interval
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Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Healthcare Marketing Underground
Feb 6, 2012 Interval
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Another interesting award situation, breaking news on hospital websites, content is king and more
Healthcare Marketing Underground
Feb 13, 2012 Interval
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Our 2012 Superbowl commercial roundup. Also: Allina’s new name, hospitals mining patient data for marketing and more
Healthcare Marketing Underground
Feb 20, 2012 Interval
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Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
Healthcare Marketing Underground
Feb 27, 2012 Interval
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Special guest Chris Boyer, the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up
Healthcare Marketing Underground
Mar 5, 2012 Interval
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We’re all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
Healthcare Marketing Underground
Mar 19, 2012 Interval
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No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
Healthcare Marketing Underground
Mar 26, 2012 Interval
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The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
Healthcare Marketing Underground
Apr 2, 2012 Interval
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Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
Healthcare Marketing Underground
Apr 9, 2012 Interval
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Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Healthcare Marketing Underground
Apr 16, 2012 Interval
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Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Healthcare Marketing Underground
Apr 23, 2012 Interval
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Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Healthcare Marketing Underground
May 7, 2012 Interval
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Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Healthcare Marketing Underground
May 14, 2012 Interval
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An upcoming conference, “supply-driven” healthcare, dissecting microsites and more
Healthcare Marketing Underground
May 21, 2012 Interval
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Takeaways from a recent conference, “this just in!” about doctor referrals, a large company ditches Facebook and more
Healthcare Marketing Underground
Jun 4, 2012 Interval
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Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more