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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



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Healthcare Marketing Underground
Feb 9, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Elasticity in demand, sophistication of market, future generations and marketing, Twitter's echo-effect and more.
Healthcare Marketing Underground
Feb 16, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: HealthLeader's Media survey, patient experience, naming, a study that validates our beliefs, video game violence and more. Show notes are after the break.
Healthcare Marketing Underground
Feb 23, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Florida doctors' gag orders, new pepsi logo, Starbuck's as the ultimate brand example and more. Show notes are after the break.
Healthcare Marketing Underground
Mar 2, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: last week's MSHCN conference, Boston Globe article on unbalanced healthcare, Hulu, Tropicana's design debacle and more.
Healthcare Marketing Underground
Mar 9, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: where to cut your marketing budgets, Facebook profile pics, rants on recent healthcare experiences and more.
Healthcare Marketing Underground
Mar 16, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: managing reputation while using social networking tools, moderating user-generated content, #healthcomm Twitter chat, Pantscast and more. This week we have a special guest from North Memorial Health Care, Andy Meyer, Marketing Consultant.
Healthcare Marketing Underground
Mar 23, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI as it relates to marketing, Facebook's new design, CMO strategy, worst ads of the week and more.
Healthcare Marketing Underground
Apr 1, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the death of traditional media, patient experience planning, worst ads of the week and more.
Healthcare Marketing Underground
Apr 6, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the struggling healthcare market in the Twin Cities, SHSMD Knowledge Community and healthcare sacred cows, RFPs, McDonald's Filet'O Fish ad take two and more.
Healthcare Marketing Underground
Apr 13, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: The 4 Ps of marketing, more on ROI, April Fools joke with Verizon's brand, becoming overwhelmed with social media outlets and more.
Healthcare Marketing Underground
Apr 20, 2009 Interval
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Listen in as the team at Interval, along with guest Tom Stitt, discuss this week's hot topics in healthcare marketing: hospital competition and over-supply, interactive TV and the patient experience, Tom's idea for a new book and more.
Healthcare Marketing Underground
Apr 27, 2009 Interval
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Listen in as the team at Interval, along with guest Arik Hanson, discuss this week's hot topics in healthcare marketing: responsibility for social media in healthcare organizations, celebrity vs. patient endorsements, transparency with social media, ads we love and more
Healthcare Marketing Underground
May 4, 2009 Interval
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Listen in as the team at Interval, along with guest Reed Smith, discuss this week's hot topics in healthcare marketing during a live broadcast during the #hcmktg TweetChat: balance between traditional and social media, Twitter's doppler effect and more
Healthcare Marketing Underground
May 11, 2009 Interval
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Listen in as the team at Interval discuss this week's hot topics in healthcare marketing. This week's podcast, designated a "No Social Media Zone," asks listeners to take the "Flush the Cliche Oath," and covers power politics with physicians and marketing and more
Healthcare Marketing Underground
May 18, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Ocarina app for the iPhone, courage in healthcare marketing, patient or influencer targets, ads we love and more.
Healthcare Marketing Underground
May 25, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: inbound marketing and its application in healthcare, a funky hospital website from St. Francis Health System in Greenville, South Carolina and more.
Healthcare Marketing Underground
Jun 1, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: healthcare reform and how much a marketer needs to know, the brand book one year later, and can one Twitter too much?
Healthcare Marketing Underground
Jun 8, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: an ad we love: Dipstick Jimmy, good articles on healthcare reform, pricing and politics in healthcare and more.
Healthcare Marketing Underground
Jun 15, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: boiling the healthcare problem down to two letters: ae, "Joe Public doesn't care about your hospital", the "hidden gem" syndrome and more.
Healthcare Marketing Underground
Jun 22, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: The Mayo Clinic's presence at the Mall of America, health costs in a Texas town, Deep Thoughts by Jack Handy and more.
Healthcare Marketing Underground
Jun 29, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.
Healthcare Marketing Underground
Jul 6, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Hospitals doing great work on Facebook, the Interval Facebook experiment, what's great about healthcare, ads we love and more
Healthcare Marketing Underground
Jul 13, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: PEW healthcare study, USA Today on women healthcare shopping, freaky retro advertising and more.
Healthcare Marketing Underground
Jul 20, 2009 Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.
Healthcare Marketing Underground
Jul 27, 2009 Interval
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Listen to the Interval team discuss whether the ease of measurement impacts the value of a marketing strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.
Healthcare Marketing Underground
Aug 3, 2009 Interval
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Listen to the Interval team covers very technical healthcare marketing advice, the intuitive state of marketing, ads we love and more.
Healthcare Marketing Underground
Aug 10, 2009 Interval
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Listen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.
Healthcare Marketing Underground
Aug 17, 2009 Interval
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Above the line vs. below the line marketing, medical tourism and more.
Healthcare Marketing Underground
Aug 24, 2009 Interval
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Art & Copy documentary, word of mouth marketing, CEO approvals and more
Healthcare Marketing Underground
Aug 31, 2009 Interval
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Minnesota State Fair, cause marketing - HalfTheMen.org, Andy Rutledge on RFPs, a new website showing provider reimbursement and more
Healthcare Marketing Underground
Sep 14, 2009 Interval
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Obnoxious statements in politics, the Condition H program, Twitter as a primary destination for customer comments and complaints and more.
Healthcare Marketing Underground
Sep 21, 2009 Interval
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Special report from the Weekly Probe. www.weeklyprobe.com
Healthcare Marketing Underground
Sep 28, 2009 Interval
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The Montana Healthcare Association, using impressions as a measurement tool, the continued hospital award debate
Healthcare Marketing Underground
Oct 5, 2009 Interval
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EMR as a competitive marketing message, HealthCampMN, Glee and more
Healthcare Marketing Underground
Oct 12, 2009 Interval
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HealthCamp MN events, click-thru's a dead metric, U.S. News and World Report rankings as a marketing strategy
Healthcare Marketing Underground
Oct 19, 2009 Interval
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HealthCamp MN party and agenda, Paranormal Activity and more
Healthcare Marketing Underground
Oct 26, 2009 Interval
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Recap of HealthCamp MN party and festivities, paying for free social networking and news and more
Healthcare Marketing Underground
Nov 2, 2009 Interval
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Rants on healthcare cliches, Allina partnering with Minute Clinic, the redesign of CNN.com, made-up statistics and more
Healthcare Marketing Underground
Nov 9, 2009 Interval
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The "death" of old media, "10 Things Social Media Can't Do," ads we love and more
Healthcare Marketing Underground
Nov 17, 2009 Interval
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Ads full of physicians, five-dollar footlong, mhscn holiday party
Healthcare Marketing Underground
Dec 7, 2009 Interval
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MHSCN holiday party and speaker, Google Zeitgeist 2009 and more
Healthcare Marketing Underground
Dec 14, 2009 Interval
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Buying local and acting evil, rebranding Philadelphia, social media snake oil and more
Healthcare Marketing Underground
Dec 21, 2009 Interval
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The new Maple Grove Hospital, Top five 2010 trends in Hospital Online Marketing from Christopher Boyer and more
Healthcare Marketing Underground
Jan 4, 2010 Interval
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This week we're rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010.
Healthcare Marketing Underground
Jan 11, 2010 Interval
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Bloom Health, New Year's resolutions for healthcare marketing, Deloitte consumer survey and more
Healthcare Marketing Underground
Jan 18, 2010 Interval
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Movie theater encounters, ad formats on a local news site, where we are a year later in healthcare and more
Healthcare Marketing Underground
Jan 25, 2010 Interval
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New Pew Internet study of seniors online, Walgreens wellness program and more
Healthcare Marketing Underground
Feb 1, 2010 Interval
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Medica Fit Choices changes, healthcare marketing ROI, The Brand Bubble, the new iPad and more
Healthcare Marketing Underground
Feb 8, 2010 Interval
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local doc bucks the system, If you could tell your CEO one thing, Toyota troubles, ads we love and more
Healthcare Marketing Underground
Feb 22, 2010 Interval
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This week: Special guest Reed Smith, integrating social platforms into traditional websites, mobile applications in healthcare, the Cleveland Clinic and Lowe's healthcare deal
Healthcare Marketing Underground
Mar 1, 2010 Interval
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This week: Olympic rant, what we tell ourselves about advertising is hooey, the law of expectations with healthcare
Healthcare Marketing Underground
Mar 29, 2010 Interval
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This week: Chris's new book on measurement, cost benchmarking, competition in healthcare - bad or good?
Healthcare Marketing Underground
Apr 5, 2010 Interval
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A new marketing term, using microsites and their impact, ads we love and more.
Healthcare Marketing Underground
Apr 12, 2010 Interval
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Brand building with physicians, marketing measurement - what's important to you?, thoughts on the new ipad and more.
Healthcare Marketing Underground
Apr 19, 2010 Interval
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Our new book is out, is quality in healthcare assumed?, social media block of the week and more.
Healthcare Marketing Underground
Apr 26, 2010 Interval
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The "everyone else is doing it" mentality, healthcare reform and its impact on hospital marketing, an iphone left in a bar and more
Healthcare Marketing Underground
May 10, 2010 Interval
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Dealing with bloggers and social media rants, breaking down internal silos, convincing leadership to do the right things, pricing and more
Healthcare Marketing Underground
May 10, 2010 Interval
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Controlling variables with marketing measurement, the question of anonymity on public forums and more.
Healthcare Marketing Underground
May 24, 2010 Interval
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Speed dating for doctors, an opinion that hospitals should not mass advertise, random topic adventure, ads we love and more.
Healthcare Marketing Underground
May 31, 2010 Interval
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The Sarah Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more.
Healthcare Marketing Underground
Jun 7, 2010 Interval
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You, your doctor and the Internet, when positive ROI isn't enough, ads we love and more.
Healthcare Marketing Underground
Jun 14, 2010 Interval
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Mayo expanding to the Twin Cities, accountability in marketing, top ten online video myths and more.
Healthcare Marketing Underground
Jun 21, 2010 Interval
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15 years in business!, five tips to guide your hospital social media policy, a plug for consistency and more.
Healthcare Marketing Underground
Jun 21, 2010 Interval
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A discussion on wellness, what's the best preventative health slogan for kids, an iPhone rant and more
Healthcare Marketing Underground
Jul 5, 2010 Interval
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Patience with branding, an Ad Age article with so many things to talk about and more
Healthcare Marketing Underground
Jul 19, 2010 Interval
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Jumping the measurement hurdle, the Discovery Health Channel rant, the Old Spice Man and more
Healthcare Marketing Underground
Jul 26, 2010 Interval
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Sanford MeritCare is now Sanford Health, brand definitions, ads we love and more
Healthcare Marketing Underground
Aug 2, 2010 Interval
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The Mayo Clinic's new social media center, a new spin on urgent care in the Twin Cities, Twitter, Twitter Little Stars and more
Healthcare Marketing Underground
Aug 16, 2010 Interval
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A follow-up to Twitter, Twitter Little Stars, statistical pet peeve of the week, ads we love and more
Healthcare Marketing Underground
Aug 16, 2010 Interval
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15th Anniversary Party wrap up, marketing measurement, Inova's Fit for 50 Campaign and more
Healthcare Marketing Underground
Aug 23, 2010 Interval
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Women more likely to use community and health sites, top sources of referral traffic on the web, ads we love and more
Healthcare Marketing Underground
Aug 30, 2010 Interval
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See you at SHSMD in Chicago?, back to school marketing with hospitals, a recent conversation around marketing measurement and more
Healthcare Marketing Underground
Sep 7, 2010 Interval
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The new mobile "check-in" phenomenon, marketing ED wait times, podcasting from SHSMD and more
Healthcare Marketing Underground
Sep 10, 2010 Interval
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A follow-up on the mobile "check-in" phenomenon, Consumer Reports and hospital ratings, a D+ for a logo and more
Healthcare Marketing Underground
Sep 17, 2010 Interval
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Praise and complaints fly as the discussion bounces from mobile websites in healthcare to crappy conference wireless connections