Skip to main content

Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



rss RSS

300
RESULTS


Show sorted alphabetically

Show sorted alphabetically

SHOW DETAILS
up-solid down-solid
Prior Page
eye
Title
Date Published
Creator
Healthcare Marketing Underground
Jan 27, 2014 Interval
audio

eye 7

favorite 0

comment 0

This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
Healthcare Marketing Underground
Jan 20, 2014 Interval
audio

eye 5

favorite 0

comment 0

This week Chris, Adam and Jackie discuss privacy laws and the ethics of re-targeting, the devil baby that terrorizes NYC and more.
Healthcare Marketing Underground
Jan 13, 2014 Interval
audio

eye 5

favorite 0

comment 0

This week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
Healthcare Marketing Underground
Dec 23, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week Chris, Adam and Jackie discuss Duck Dynasty drama, the selling of ADHD, a non-healthcare brand big into content marketing and more.
Healthcare Marketing Underground
Dec 16, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week Chris, Adam, Jackie and Robert discuss the good and bad of the holidays, Google Glass pranks and a study on hospital errors we have a hard time believing.
Healthcare Marketing Underground
Dec 9, 2013 Interval
audio

eye 5

favorite 0

comment 0

This week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
Healthcare Marketing Underground
Nov 25, 2013 Interval
audio

eye 7

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this, our final session at SHSMD13, we speak with Chris Boyer, Alex Bacchetti, JK Lloyd, Kevin Stranberg, Rob Rosenberg and Ryan Donahue.
Healthcare Marketing Underground
Nov 18, 2013 Interval
audio

eye 5

favorite 0

comment 0

This week Chris and Adam are joined by Michael Pauley and Melissa Mansfield of HANYS to discuss their awesome Report on Report Cards - aimed at understanding publicly reported hospital quality measures.
Healthcare Marketing Underground
Nov 11, 2013 Interval
audio

eye 6

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Francine Francis, director of marketing communications and physician relations at Christus St. Michael Health System, Kellie Spellman, director of CRM at Christus St. Michael Health System and Brandon Edwards, CEO at Revive Health..
Healthcare Marketing Underground
Nov 11, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
Healthcare Marketing Underground
Nov 4, 2013 Interval
audio

eye 9

favorite 0

comment 0

This week Chris, Adam and Robert discuss the topic that’s on everyone’s mind – health insurance, along with a new tool that compares healthcare quality and the story of the woman who ruined Halloween.
Healthcare Marketing Underground
Nov 1, 2013 Interval
audio

eye 6

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Ben Dillon, Vice President and eHealth Evangelist, Geonetric and Jeff Cowert, Principal, Barlow/McCarthy.
Healthcare Marketing Underground
Oct 28, 2013 Interval
audio

eye 7

favorite 0

comment 0

This week Chris, Adam and Jackie discuss the concept of native advertising, Google’s new shared endorsements, and some hospital videos that inspired us all.
Healthcare Marketing Underground
Oct 21, 2013 Interval
audio

eye 7

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jim Rattray, Principal of Jim Rattray Strategic Marketing, Peggy Kane, Vice President of Business Development for GLC and Warren Johnson, Corporate Marketing Director at MidMichigan Health.
Healthcare Marketing Underground
Oct 14, 2013 Interval
audio

eye 5

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jean Hitchcock, VP, Public Affairs & Marketing, Medstar, Deb Paul, Communications & Marketing Specialist, CentraCare Health, and Ali Freezman, Inbound Marketing Consultant at @SEERinteractive.
Healthcare Marketing Underground
Oct 7, 2013 Interval
audio

eye 8

favorite 0

comment 0

The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with George Tafelski, Senior Digital Specialist for American Hospital Association and Chad Dillard, Executive Director of Marketing and Wellness, at Anne Arundel Medical Center in Annapolis, Maryland.
Healthcare Marketing Underground
Sep 30, 2013 Interval
audio

eye 6

favorite 0

comment 0

No regular show this week. We’re podcasting live from SHSMD13 in Chicago! Tune in at ThinkInterval.com/live. We’ll post our live interviews along with our regular show over the next few weeks.
Healthcare Marketing Underground
Sep 23, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week Adam, Jackie and Robert review the top destinations for medical tourism, talk about Chipotle’s new “amazing” ad, ponder Google’s new Calico venture and more.
Healthcare Marketing Underground
Sep 16, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week Adam, Jackie and Robert discuss the Abercrombie & Fitch Emergency Room and Yahoo!’s new logo.
Healthcare Marketing Underground
Sep 9, 2013 Interval
audio

eye 7

favorite 0

comment 0

This week Chris, Adam and Katie discuss a Sparksheet article on digital endeavors in healthcare. Then we rant and rave about brands in the news. We also bid a sad farewell.
Healthcare Marketing Underground
Sep 2, 2013 Interval
audio

eye 6

favorite 0

comment 0

This Chris, Adam and Jackie discuss Google Glass in healthcare, ads we love, and more.
Healthcare Marketing Underground
Aug 26, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Adam and Katie discuss “return on community” and link baiting, share some of our favorite websites, and more.
Healthcare Marketing Underground
Aug 19, 2013 Interval
audio

eye 8

favorite 0

comment 0

Chris, Robert and Adam revisit the topic of product subscriptions, Buzzfeed’s content marketing, the battle of Weight Watchers and mobile health apps, our favorite apps, and more.
Healthcare Marketing Underground
Aug 5, 2013 Interval
audio

eye 5

favorite 0

comment 0

Chris, Robert and Jackie discuss our latest article on content marketing, Hello Flo, the Dollar Shave Club and more.
Healthcare Marketing Underground
Jul 29, 2013 Interval
audio

eye 7

favorite 0

comment 0

Adam, Katie and Robert discuss the new Chromecast, accessibility on the web, ads we love, and more.
Healthcare Marketing Underground
Jul 22, 2013 Interval
audio

eye 5

favorite 0

comment 0

Chris, Adam and Jackie discuss state insurance exchange ads, why web reviewers are making up bad things, logos with hidden meanings, and more
Healthcare Marketing Underground
Jul 15, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
Healthcare Marketing Underground
Jul 8, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
Healthcare Marketing Underground
Jun 24, 2013 Interval
audio

eye 5

favorite 0

comment 0

Adam, Katie and Robert discuss things that have changed in healthcare marketing since the first podcast, creating meaningful advertising, gauging analytics, and more.
Healthcare Marketing Underground
Jun 17, 2013 Interval
audio

eye 7

favorite 0

comment 0

Chris, Adam and Jackie list our favorite show titles of the last 200 episodes, Skinner marketing and Superformula
Healthcare Marketing Underground
Jun 10, 2013 Interval
audio

eye 6

favorite 0

comment 0

With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
Healthcare Marketing Underground
Jun 3, 2013 Interval
audio

eye 7

favorite 0

comment 0

Adam, Jackie and Robert cover the relaunch of the Weekly Probe, AppeaseMe, the new web app from Interval that allows doctors to create their own revolutionary ads and a creepy chiropractor commercial.
Healthcare Marketing Underground
May 20, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
Healthcare Marketing Underground
May 13, 2013 Interval
audio

eye 6

favorite 0

comment 0

Adam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare experience and YouTube premium content and more.
Healthcare Marketing Underground
May 6, 2013 Interval
audio

eye 11

favorite 0

comment 0

Adam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more.
Healthcare Marketing Underground
Apr 29, 2013 Interval
audio

eye 7

favorite 0

comment 0

Chris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris - an ad you hate), and more.
Healthcare Marketing Underground
Apr 22, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
Healthcare Marketing Underground
Apr 15, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
Healthcare Marketing Underground
Apr 1, 2013 Interval
audio

eye 7

favorite 0

comment 0

Chris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative healthcare marketing, US News and World Report hospital awards and Linked In..
Healthcare Marketing Underground
Mar 25, 2013 Interval
audio

eye 5

favorite 0

comment 0

Adam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
Healthcare Marketing Underground
Mar 18, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Adam and Jackie discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
Healthcare Marketing Underground
Mar 11, 2013 Interval
audio

eye 8

favorite 0

comment 0

Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
Healthcare Marketing Underground
Mar 4, 2013 Interval
audio

eye 6

favorite 0

comment 0

Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
Healthcare Marketing Underground
Feb 25, 2013 Interval
audio

eye 6

favorite 0

comment 0

Adam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results and those that come off as slimy.
Healthcare Marketing Underground
Feb 18, 2013 Interval
audio

eye 6

favorite 0

comment 0

Chris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
Healthcare Marketing Underground
Feb 11, 2013 Interval
audio

eye 6

favorite 0

comment 0

This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
Healthcare Marketing Underground
Feb 4, 2013 Interval
audio

eye 5

favorite 0

comment 0

With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
Healthcare Marketing Underground
Jan 28, 2013 Interval
audio

eye 5

favorite 0

comment 0

This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
Healthcare Marketing Underground
Jan 21, 2013 Interval
audio

eye 9

favorite 0

comment 0

Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
Healthcare Marketing Underground
Jan 7, 2013 Interval
audio

eye 7

favorite 0

comment 0

Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
Healthcare Marketing Underground
Dec 24, 2012 Interval
audio

eye 6

favorite 0

comment 0

Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
Healthcare Marketing Underground
Dec 17, 2012 Interval
audio

eye 6

favorite 0

comment 0

Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Healthcare Marketing Underground
Dec 10, 2012 Interval
audio

eye 8

favorite 0

comment 0

Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
Healthcare Marketing Underground
Dec 3, 2012 Interval
audio

eye 5

favorite 0

comment 0

Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
Healthcare Marketing Underground
Nov 26, 2012 Interval
audio

eye 5

favorite 0

comment 0

A special edition podcast featuring the ads the Interval crew both love and hate
Healthcare Marketing Underground
Nov 19, 2012 Interval
audio

eye 5

favorite 0

comment 0

Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
Healthcare Marketing Underground
Nov 12, 2012 Interval
audio

eye 6

favorite 0

comment 0

A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Healthcare Marketing Underground
Nov 5, 2012 Interval
audio

eye 7

favorite 0

comment 0

Welcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
Healthcare Marketing Underground
Oct 22, 2012 Interval
audio

eye 6

favorite 0

comment 0

Health organizations using apps to encourage healthy behaviors, what story is your brand telling
Healthcare Marketing Underground
Oct 15, 2012 Interval
audio

eye 9

favorite 0

comment 0

The power of awards and rankings, fast food advertising and classic logos get makeovers
Healthcare Marketing Underground
Oct 1, 2012 Interval
audio

eye 7

favorite 0

comment 0

Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Healthcare Marketing Underground
Sep 24, 2012 Interval
audio

eye 9

favorite 0

comment 0

Travel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
Healthcare Marketing Underground
Sep 17, 2012 Interval
audio

eye 6

favorite 0

comment 0

Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
Healthcare Marketing Underground
Sep 10, 2012 Interval
audio

eye 6

favorite 0

comment 0

A new segment: “What up wit dat?”, when ads collide, measuring online advertising
Healthcare Marketing Underground
Sep 3, 2012 Interval
audio

eye 14

favorite 0

comment 0

An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
Healthcare Marketing Underground
Aug 27, 2012 Interval
audio

eye 6

favorite 0

comment 0

This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
Healthcare Marketing Underground
Aug 20, 2012 Interval
audio

eye 7

favorite 0

comment 0

This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
Healthcare Marketing Underground
Aug 13, 2012 Interval
audio

eye 8

favorite 0

comment 0

This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
Healthcare Marketing Underground
Jul 30, 2012 Interval
audio

eye 7

favorite 0

comment 0

This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
Healthcare Marketing Underground
Jul 23, 2012 Interval
audio

eye 10

favorite 0

comment 0

This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
Healthcare Marketing Underground
Jul 9, 2012 Interval
audio

eye 7

favorite 0

comment 0

This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
Healthcare Marketing Underground
Jul 2, 2012 Interval
audio

eye 6

favorite 0

comment 0

The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
Healthcare Marketing Underground
Jun 25, 2012 Interval
audio

eye 6

favorite 0

comment 0

A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
Healthcare Marketing Underground
Jun 18, 2012 Interval
audio

eye 6

favorite 0

comment 0

With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
Healthcare Marketing Underground
Jun 11, 2012 Interval
audio

eye 6

favorite 0

comment 0

Consumerism in healthcare, myths about what customers really want and more