This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
This week Chris, Adam and Jackie discuss privacy laws and the ethics of re-targeting, the devil baby that terrorizes NYC and more.
This week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
This week Chris, Adam and Jackie discuss Duck Dynasty drama, the selling of ADHD, a non-healthcare brand big into content marketing and more.
This week Chris, Adam, Jackie and Robert discuss the good and bad of the holidays, Google Glass pranks and a study on hospital errors we have a hard time believing.
This week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this, our final session at SHSMD13, we speak with Chris Boyer, Alex Bacchetti, JK Lloyd, Kevin Stranberg, Rob Rosenberg and Ryan Donahue.
This week Chris and Adam are joined by Michael Pauley and Melissa Mansfield of HANYS to discuss their awesome Report on Report Cards - aimed at understanding publicly reported hospital quality measures.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Francine Francis, director of marketing communications and physician relations at Christus St. Michael Health System, Kellie Spellman, director of CRM at Christus St. Michael Health System and Brandon Edwards, CEO at Revive Health..
This week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
This week Chris, Adam and Robert discuss the topic that’s on everyone’s mind – health insurance, along with a new tool that compares healthcare quality and the story of the woman who ruined Halloween.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Ben Dillon, Vice President and eHealth Evangelist, Geonetric and Jeff Cowert, Principal, Barlow/McCarthy.
This week Chris, Adam and Jackie discuss the concept of native advertising, Google’s new shared endorsements, and some hospital videos that inspired us all.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jim Rattray, Principal of Jim Rattray Strategic Marketing, Peggy Kane, Vice President of Business Development for GLC and Warren Johnson, Corporate Marketing Director at MidMichigan Health.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jean Hitchcock, VP, Public Affairs & Marketing, Medstar, Deb Paul, Communications & Marketing Specialist, CentraCare Health, and Ali Freezman, Inbound Marketing Consultant at @SEERinteractive.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with George Tafelski, Senior Digital Specialist for American Hospital Association and Chad Dillard, Executive Director of Marketing and Wellness, at Anne Arundel Medical Center in Annapolis, Maryland.
No regular show this week. We’re podcasting live from SHSMD13 in Chicago! Tune in at ThinkInterval.com/live. We’ll post our live interviews along with our regular show over the next few weeks.
This week Adam, Jackie and Robert review the top destinations for medical tourism, talk about Chipotle’s new “amazing” ad, ponder Google’s new Calico venture and more.
This week Adam, Jackie and Robert discuss the Abercrombie & Fitch Emergency Room and Yahoo!’s new logo.
This week Chris, Adam and Katie discuss a Sparksheet article on digital endeavors in healthcare. Then we rant and rave about brands in the news. We also bid a sad farewell.
This Chris, Adam and Jackie discuss Google Glass in healthcare, ads we love, and more.
Chris, Adam and Katie discuss “return on community” and link baiting, share some of our favorite websites, and more.
Chris, Robert and Adam revisit the topic of product subscriptions, Buzzfeed’s content marketing, the battle of Weight Watchers and mobile health apps, our favorite apps, and more.
Chris, Robert and Jackie discuss our latest article on content marketing, Hello Flo, the Dollar Shave Club and more.
Adam, Katie and Robert discuss the new Chromecast, accessibility on the web, ads we love, and more.
Chris, Adam and Jackie discuss state insurance exchange ads, why web reviewers are making up bad things, logos with hidden meanings, and more
Chris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
Chris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
Adam, Katie and Robert discuss things that have changed in healthcare marketing since the first podcast, creating meaningful advertising, gauging analytics, and more.
Chris, Adam and Jackie list our favorite show titles of the last 200 episodes, Skinner marketing and Superformula
With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
Adam, Jackie and Robert cover the relaunch of the Weekly Probe, AppeaseMe, the new web app from Interval that allows doctors to create their own revolutionary ads and a creepy chiropractor commercial.
Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
Adam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare experience and YouTube premium content and more.
Adam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more.
Chris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris - an ad you hate), and more.
Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
Chris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
Chris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative healthcare marketing, US News and World Report hospital awards and Linked In..
Adam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
Chris, Adam and Jackie discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
Adam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results and those that come off as slimy.
Chris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
A special edition podcast featuring the ads the Interval crew both love and hate
Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Welcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
Health organizations using apps to encourage healthy behaviors, what story is your brand telling
The power of awards and rankings, fast food advertising and classic logos get makeovers
Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Travel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
A new segment: “What up wit dat?”, when ads collide, measuring online advertising
An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
Consumerism in healthcare, myths about what customers really want and more
