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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?



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Healthcare Marketing Underground
- Interval
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Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
Healthcare Marketing Underground
- Interval
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With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
Healthcare Marketing Underground
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This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
Healthcare Marketing Underground
- Interval
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A special edition podcast featuring the ads the Interval crew both love and hate
Healthcare Marketing Underground
- Interval
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The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
Healthcare Marketing Underground
- Interval
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Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Healthcare Marketing Underground
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This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
Healthcare Marketing Underground
- Interval
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This week, Chris, Adam and Jackie talk about Interval’s new digital marketing audit tool - now available online!, how focus groups are worthless and more.
Healthcare Marketing Underground
- Interval
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This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
Healthcare Marketing Underground
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Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
Healthcare Marketing Underground
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This week Chris, Adam and Katie discuss a Sparksheet article on digital endeavors in healthcare. Then we rant and rave about brands in the news. We also bid a sad farewell.
Healthcare Marketing Underground
- Interval
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Chris, Robert and Adam revisit the topic of product subscriptions, Buzzfeed’s content marketing, the battle of Weight Watchers and mobile health apps, our favorite apps, and more.
Healthcare Marketing Underground
- Interval
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Chris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
Healthcare Marketing Underground
- Interval
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With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
Healthcare Marketing Underground
- Interval
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Chris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
Healthcare Marketing Underground
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This week Chris, Adam and Jackie talk about digital marketing and the snake that eats its tail, a follow-up on humor in healthcare advertising and more.
Healthcare Marketing Underground
- Interval
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This week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
Healthcare Marketing Underground
- Interval
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This week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.
Healthcare Marketing Underground
- Interval
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This week we're rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010.
Healthcare Marketing Underground
- Interval
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Sanford MeritCare is now Sanford Health, brand definitions, ads we love and more
Healthcare Marketing Underground
- Interval
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Bloom Health, New Year's resolutions for healthcare marketing, Deloitte consumer survey and more
Healthcare Marketing Underground
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The Healthcare Marketing Underground is ReviveHealth’s weekly podcast where we riff and rant on hot topics in healthcare marketing. Listen in!
Healthcare Marketing Underground
- Interval
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Brand building with physicians, marketing measurement - what's important to you?, thoughts on the new ipad and more.
Healthcare Marketing Underground
- Interval
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15 years in business!, five tips to guide your hospital social media policy, a plug for consistency and more.
Healthcare Marketing Underground
- Interval
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Above the line vs. below the line marketing, medical tourism and more.
Healthcare Marketing Underground
- Interval
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local doc bucks the system, If you could tell your CEO one thing, Toyota troubles, ads we love and more
Healthcare Marketing Underground
- Interval
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Mad Men, advertising, advertising and more... advertising
Healthcare Marketing Underground
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It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
Healthcare Marketing Underground
- Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Ocarina app for the iPhone, courage in healthcare marketing, patient or influencer targets, ads we love and more.
Healthcare Marketing Underground
- Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI as it relates to marketing, Facebook's new design, CMO strategy, worst ads of the week and more.
Healthcare Marketing Underground
- Interval
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Recap of HealthCamp MN party and festivities, paying for free social networking and news and more
Healthcare Marketing Underground
- Interval
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New Pew Internet study of seniors online, Walgreens wellness program and more
Healthcare Marketing Underground
- Interval
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Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
Healthcare Marketing Underground
- Interval
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15th Anniversary Party wrap up, marketing measurement, Inova's Fit for 50 Campaign and more
Healthcare Marketing Underground
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This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jean Hitchcock, Hitchcock Marketing & Communications.
Healthcare Marketing Underground
- Interval
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No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
Healthcare Marketing Underground
- Interval
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Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
Healthcare Marketing Underground
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The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Healthcare Marketing Underground
- Interval
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Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
Healthcare Marketing Underground
- Interval
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Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
Healthcare Marketing Underground
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This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
Healthcare Marketing Underground
- Interval
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Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Healthcare Marketing Underground
- Interval
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Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Healthcare Marketing Underground
- Interval
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The debate over consumer vs. patients, additional statistics on the transition to mobile and more
Healthcare Marketing Underground
- Interval
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The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
Healthcare Marketing Underground
- Interval
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Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
Healthcare Marketing Underground
- ReviveHealth
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This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist...
Healthcare Marketing Underground
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This week Chris Boyer, Adam Meyer and Jackie Olson are joined by a very special guest, AJ Montpetit – a fellow podcaster for the Mayo Clinic Center for Innovation. AJ discusses how the Center for Innovation focuses on improving care delivery through human-centered design. In this interesting conversation, they also discuss the upcoming Transform 2015 conference, and upcoming event hosted by the Mayo Clinic that explores how people power health to redefine the dynamics of health and health...
Healthcare Marketing Underground
- Interval
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This week, Chris, Adam and Jackie discuss hospitals and payers collecting personal consumer data, and a rant about those who think the rules don’t apply.
Healthcare Marketing Underground
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This week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
Healthcare Marketing Underground
- ReviveHealth
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This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.
Healthcare Marketing Underground
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This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the...
Healthcare Marketing Underground
- ReviveHealth
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This week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites.
Healthcare Marketing Underground
- Interval
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This week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
Healthcare Marketing Underground
- Interval
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This week, Adam and Jackie talk cup sizes and muffin tops (it’s healthcare related, we promise!), physician/patient emails, and Foursquare’s new app Swarm.
Healthcare Marketing Underground
- Interval
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Show notes coming after the holiday...
Healthcare Marketing Underground
- ReviveHealth
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Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing...
Healthcare Marketing Underground
- ReviveHealth
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This week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter.
Healthcare Marketing Underground
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This week, Chris, Adam and Jackie contradict a recent article touting the death of brand loyalty and share additional thoughts on Facebook’s Paper app.
Healthcare Marketing Underground
- Interval
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Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: boiling the healthcare problem down to two letters: ae, "Joe Public doesn't care about your hospital", the "hidden gem" syndrome and more.
Healthcare Marketing Underground
- Interval
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Patience with branding, an Ad Age article with so many things to talk about and more
Healthcare Marketing Underground
- Interval
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A Pew study, top advertising icons of the last decade, ads we love and more.
Healthcare Marketing Underground
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See you at SHSMD in Chicago?, back to school marketing with hospitals, a recent conversation around marketing measurement and more
Healthcare Marketing Underground
- Interval
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The Sarah Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jim Rattray, Principal of Jim Rattray Strategic Marketing, Peggy Kane, Vice President of Business Development for GLC and Warren Johnson, Corporate Marketing Director at MidMichigan Health.
Healthcare Marketing Underground
- Interval
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No regular show this week. We’re podcasting live from SHSMD13 in Chicago! Tune in at ThinkInterval.com/live. We’ll post our live interviews along with our regular show over the next few weeks.
Healthcare Marketing Underground
- Interval
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An open discussion on creativity -- our approach, examples we like and the benefits and challenges healthcare marketers face
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with George Tafelski, Senior Digital Specialist for American Hospital Association and Chad Dillard, Executive Director of Marketing and Wellness, at Anne Arundel Medical Center in Annapolis, Maryland.
Healthcare Marketing Underground
- Interval
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Special report from the Weekly Probe. www.weeklyprobe.com
Healthcare Marketing Underground
- Interval
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The "death" of old media, "10 Things Social Media Can't Do," ads we love and more
Healthcare Marketing Underground
- Interval
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The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
Healthcare Marketing Underground
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Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
Healthcare Marketing Underground
- Interval
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More docs getting health news on phones, web advertising eclipses newspaper, an increase in social media spending, the Mayo Clinic goes big on wellness
Healthcare Marketing Underground
- Interval
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ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Healthcare Marketing Underground
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A special edition from SHSMD 2011 with guests Dan Dunlop and Chris Boyer