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Entrepreneur Abundance System

Dr. Betsy Kruger

Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to earn more yet work less in their startup. She releases new episodes on Tuesdays and Thursday at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.



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Entrepreneur Abundance System
May 18, 2017 Dr. Betsy Kruger
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What are the 12 strategic marketing decisions? Episode 80 summarizes them and motivates you to jump into action. Learn more ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
May 16, 2017 Dr. Betsy Kruger
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How can you concentrate your resources? Episode 79 of the Entrepreneur Abundance System reviews the ways. Learn more ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
May 11, 2017 Dr. Betsy Kruger
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How can you act on your strategic decisions? Episode 78 of the Entrepreneur Abundance System motivates you to target key prospects, reward the best, and concentrate resources on serving the most profitable customers. Learn practical ways to magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
May 9, 2017 Dr. Betsy Kruger
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How can I put strategies into action? Episode 77 of Entrepreneur Abundance System conveys how to make product, price, place, and promotion decisions. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
May 4, 2017 Dr. Betsy Kruger
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What strategic decisions will magnify the profits of your business? Episode 76 of Entrepreneur Abundance System guides decisions about SWOT analysis -- your strengths, weaknesses, opportunities, and threats. Learn practical ways to maagnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
May 2, 2017 Dr. Betsy Kruger
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What is the cost of losing an opportunity? It's the profits you would have earned from acting on it. Episode 75 explains that business is biased against acting on opportunities. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 27, 2017 Dr. Betsy Kruger
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Should you be a miser? Just like Jesus, Aesop admonishes misers and encourages you to profit from your wealth. Episode 74 of the Entrepreneur Abundance System motivates you to benefit your customers, employees, and yourself by using your wealth for good. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 25, 2017 Dr. Betsy Kruger
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Is wealth good or evil? One of the parables by Jesus encourages you to use your talents to create wealth. Episode 73 of the Entrepreneur Abundance System reminds us the Golden Rule teaches you to serve others. I believe wealth measures your service to others. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 20, 2017 Dr. Betsy Kruger
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How can your business reward key customers and discourage others? Episode 72 of the Entrepreneur Abundance System helps you stratify your customers service policies. Learn practical ways to magnify your profits as a Premium Member.
Entrepreneur Abundance System
Apr 18, 2017 Dr. Betsy Kruger
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Do you want to magnify your sales more than 4-fold? Episode 71 of the Entrepreneur Abundance System explains exactly how. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 13, 2017 Dr. Betsy Kruger
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Do 20% of complainers make 80% of the complaints? Episode 70 of the Entrepreneur Abundance System confirms this is true in both large and small businesses. Learn practical ways to magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Apr 11, 2017 Dr. Betsy Kruger
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How much havoc do complainers cause? Episode 69 of the Entrepreneur Abundance System reveals now the 80/20 rule works in reverse. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 6, 2017 Dr. Betsy Kruger
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Should you reward key customers and neglect complainers? Yes! Episode 68 of the Entrepreneur Abundance System reveals what Aesop advises on the topic. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Apr 4, 2017 Dr. Betsy Kruger
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Should you treat customers equally? No, you should neglect your complainers since a competitor can better satisfy their needs. Then you can specialize in serving your most profitable customers. Episode 67 of the Entrepreneur Abundance System gives a practical example. Learn practical ways to magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Mar 30, 2017 Dr. Betsy Kruger
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What steps will magnify your profits? Episode 66 of the Entrepreneur Abundance System gives a practical example. Step one is to identify your most profitable customers. Step two is to target others just like them. Step three is to convert them into highly profitable new customers. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 28, 2017 Dr. Betsy Kruger
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Can you clone your most profitable business clients? A list house like InfoUSA helps you target prospects just like them. Episode 65 of the Entrepreneur Abundance System gives several examples. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 23, 2017 Dr. Betsy Kruger
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Do you want to use a list house to target your best prospects? Episode 64 of the Entrepreneur Abundance System explains many ways Emery-Riddle Aeronautical University can use InfoUSA. Learn practical ways to magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 21, 2017 Dr. Betsy Kruger
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Do you want a list of your best prospects? Episode 63 of the Entrepreneur Abundance System explains how to use a list house to clone your most profitable customers. Then you can target prospects with the same demographic and psychographic traits and buying behavior. You can magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 16, 2017 Dr. Betsy Kruger
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Do you know who your best prospects are? Episode 62 of the Entrepreneur Abundance System explains how to distinguish your most profitable customers from others so you can better target your key prospects. Distinguish their demographic and psychographic traits and their buying behavior. You can magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 14, 2017 Dr. Betsy Kruger
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How do you identify which prospects to target? Episode 61 of the Entrepreneur Abundance System tells step-by-step how to identify your most profitable customers and then target prospects just like them. You can magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Mar 9, 2017 Dr. Betsy Kruger
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How do you target the best prospects? Episode 60 of the Entrepreneur Abundance System contrasts two linen services. The one that focused on its dinosaurs was purchased by the one that targeted key prospects just like its highly profitable customers. Likewise, you can magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Mar 7, 2017 Dr. Betsy Kruger
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Are your marketing decisions worthless? Yes! They are worthless unless you take actions. Episode 59 of the Entrepreneur Abundance System shows how to convert key prospects into highly profitable customers, increase customer loyalty and decrease complaints, obtain a better return on its investment, and use project management. Magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Mar 2, 2017 Dr. Betsy Kruger
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Would you like to make wise decisions about product, price, place, and promotion? Learn from Episode 58 of the Entrepreneur Abundance System how to get results from these decisions in your marketing toolbox. Magnify your profits by becoming a Premium Member.  
Entrepreneur Abundance System
Feb 28, 2017 Dr. Betsy Kruger
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Would you like to build a following like Saturn did? Episode 57 of the Entrepreneur Abundance System shows how Saturn built a following. Hal Riney created empathetic promotions that moved prospects to buy a Saturn car. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Feb 23, 2017 Dr. Betsy Kruger
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Do you know how to move your prospects through each stage of their purchase decision? Episode 56 of the Entrepreneur Abundance System suggests questions to ask your key customers. Learn how to promote to your prospects so they progress toward purchasing from your business. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Feb 21, 2017 Dr. Betsy Kruger
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Do you want to get prospects to buy from you? Episode 55 of the Entrepreneur Abundance System clarifies and provides an example of the five steps of a purchase decision: awareness, consideration, evaluation, decision-making, and time of the purchase. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Feb 16, 2017 Dr. Betsy Kruger
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Episode 54 of the Entrepreneur Abundance System encourages you to ask some of your key customers why they are loyal heavy users of your business. Their responses reveal what motivates prospects to buy from your business and how to create empathetic promotions that convert prospects into key customers. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Feb 9, 2017 Dr. Betsy Kruger
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Episode 52 of the Entrepreneur Abundance System convinced you to avoid haggling over price. Set the price by researching how much your key customers value your products and services. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Feb 7, 2017 Dr. Betsy Kruger
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Episode 51 of the Entrepreneur Abundance System demonstrates price skimming with Sea-Doo's lines of personal watercraft. The steps in price skimming are to add value to the most profitable line, to increase its price, and to discontinue lines that tarnish its reputation. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 31, 2017 Dr. Betsy Kruger
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Episode 49 of the Entrepreneur Abundance System warns you about the dangers of pricing too low or too high. Just like in Goldilocks and the Three Bears, discover how to price your products and services just right. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 26, 2017 Dr. Betsy Kruger
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Episode 48 of the Entrepreneur Abundance System helps you add value to your products and services. What do your key customers really value? Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 24, 2017 Dr. Betsy Kruger
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Episode 47 of the Entrepreneur Abundance System motivates you to discover how your key customers value your products and services. Does your business fulfill, maintain, or relieve them? Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 19, 2017 Dr. Betsy Kruger
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Episode 46 of the Entrepreneur Abundance System encourages you to use delivery systems that delight your key customers. Just like franchises, you must train, manage, and regulate your business to consistently deliver what your key customers want. Magnify your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 17, 2017 Dr. Betsy Kruger
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Episode 45 of the Entrepreneur Abundance System explains step-by-step how to become a millionaire by treating prospects with respectful empathy. As a result, they sign the contract without seeing a sample nor knowing its terms, and agree to provide referrals. Magnify your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Jan 12, 2017 Dr. Betsy Kruger
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Episode 44 of the Entrepreneur Abundance System contrasts what customers value in a delivery system. Keep the distribution channels that consistently delight your key customers and prune the other outlets. Spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 10, 2017 Dr. Betsy Kruger
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Episode 43 of the Entrepreneur Abundance System guides you to discover how to delight your key customers. Consistently delight them and your business will win customer loyalty. Spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 5, 2017 Dr. Betsy Kruger
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Episode 42 of the Entrepreneur Abundance System encourages you to innovate in your distribution system. For example, Rooms-To-Go solves the problems of customers by offering a broad assortment, low prices, and fast delivery. Spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Jan 3, 2017 Dr. Betsy Kruger
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Episode 41 of the Entrepreneur Abundance System reviews the first five steps in your marketing plan. These decisions are to focus on quality, describe key customers, compete on strength, delegate weaknesses, and offer treasures. Spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 29, 2016 Dr. Betsy Kruger
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Episode 40 of the Entrepreneur Abundance System motivates you to focus on your top producing inputs. If marketing students with few resources can start up a profitable business, so can you. Spark byour profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 27, 2016 Dr. Betsy Kruger
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Episode 39 of the Entrepreneur Abundance System gives an example of why your business should prune product lines that dilute the brand image of its most profitable line. You can spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 22, 2016 Dr. Betsy Kruger
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Episode 38 of the Entrepreneur Abundance System presents three easy ways to prune products and services -- prioritizing functions, eliminating options, and simplifying the process. You can spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 20, 2016 Dr. Betsy Kruger
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Episode 37 of the Entrepreneur Abundance System convinces you to discontinue your less profitable products and services. Just like lilac trees bloom more abundantly after pruning, your business will prosper more abundantly after pruning its less profitable items. You can spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 15, 2016 Dr. Betsy Kruger
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Episode 36 of the Entrepreneur Abundance System explains why you can profit more by offering less. The 80/20 rule predicts the top 20% of your products and services will generate 80% of your profits. Thus, your business should offer these items, discontinue other items, and develop new items your key customers desire. You can spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 13, 2016 Dr. Betsy Kruger
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Episode 35 of the Entrepreneur Abundance System encourages you to offer different strokes for different folks. For example, Kimberly-Clark considered its plastic felt to be worthless as a household fabric, but a Chinese company recognized its value as cheap thermal insulation. Spark your profits by becoming a Premium Member. 
Entrepreneur Abundance System
Dec 8, 2016 Dr. Betsy Kruger
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Episode 34 of the Entrepreneur Abundance System reviews types of competition, growth strategies, product positioning, and the product life cycle. Be sure to offer exactly what your target market desires, without compromising. Spark your profits by becoming a Premium Member.
Entrepreneur Abundance System
Dec 6, 2016 Dr. Betsy Kruger
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Episode 33 of the Entrepreneur Abundance System contrasts the uncontrollable and controllable aspects of marketing. You can control the four Ps of the marketing mix: Product, Price, Place, and Promotion. Learn to spark your profits with controllable marketing decisions by becoming a Premium Member.
Entrepreneur Abundance System
Dec 1, 2016 Dr. Betsy Kruger
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Episode 32 of the Entrepreneur Abundance System reviews the first section of your marketing plan. SWOT Analysis considers the uncontrollable aspects of your business: Flip a problem into an Opportunity, target customers that remain despite Threats, specialize in your Strengths, and Let suppliers compensate for your Weaknesses. Apply SWOT Analysis to your business by becoming a Premium Member.
Entrepreneur Abundance System
Nov 29, 2016 Dr. Betsy Kruger
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Episode 31 of the Entrepreneur Abundance System confirms the 80/20 rule is a universal law of nature. Vilfredo Pareto discovered how the quality of inputs predicts their results. You can profit from the 80/20 rule by becoming a Premium Member.
Entrepreneur Abundance System
Nov 24, 2016 Dr. Betsy Kruger
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Episode 30 of the Entrepreneur Abundance System inspires unemployed people to create a job by starting a business. For example, a recent college graduate and an experienced professional do just that. Apply this to your own situation by becoming a Premium Member.
Entrepreneur Abundance System
Nov 22, 2016 Dr. Betsy Kruger
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Episode 29 of the Entrepreneur Abundance System coaches you to identify, develop, and trade on your strengths. For example, Costa Rica used these three steps to recover from devastation and to become the most prosperous country in Central America. Apply these steps to your business by becoming a Premium Member. 
Entrepreneur Abundance System
Nov 17, 2016 Dr. Betsy Kruger
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Episode 28 of the Entrepreneur Abundance System coaches you to prosper by trading on your strengths. Both the 80/20 Rule and the Theory of Comparative Advantage encourage trade. Kruger's published research confirms with years of global data that imports and exports magnify the domestic economy. Apply this research to your business by becoming a Premium Member. Click Here
Entrepreneur Abundance System
Nov 15, 2016 Dr. Betsy Kruger
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Episode 23 of the Entrepreneur Abundance System inspires you to be different from your competitors. Dr. Kruger's strength as a marketing consultant is her intuition. She has guided thousands of startup entrepreneurs to profit within three months. Apply this to your business by becoming a Premium Member. Click Here. 
Entrepreneur Abundance System
Nov 15, 2016 Dr. Betsy Kruger
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Episode 27 of the Entrepreneur Abundance System encourages you to be lazy. Suppliers can compensate for your weaknesses. Your business will be 16 times more productive by specializing in its strengths and delegating its weaknesses to suppliers. Apply this fact to your business by becoming a Premium Member. Click Here. 
Entrepreneur Abundance System
Nov 10, 2016 Dr. Betsy Kruger
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Episode 26 of the Entrepreneur Abundance System calculates how much your business profits from using suppliers. Everyone wins by specializing in their strengths and using suppliers to compensate for their weaknesses. Learn more in the Premium Member Area of her website. Click Here
Entrepreneur Abundance System
Nov 8, 2016 Dr. Betsy Kruger
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Episode 25 of the Entrepreneur Abundance System reveals that your business cannot specialize in its strengths unless suppliers compensate for its weaknesses. Suppliers include professionals, creatives, contractors, and distributors. Learn more in the Premium Member Area of her website. Click Here 
Entrepreneur Abundance System
Nov 3, 2016 Dr. Betsy Kruger
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Episode 24 of the Entrepreneur Abundance System convinces you to use your own gift. Benjamin Franklin warns us that a jack of all trades is a master of none. My gift is guiding you step-by-step to profit the 80/20 rule in new ways. Lean how in the Premium Member Area of her website. Click Here
Entrepreneur Abundance System
Oct 27, 2016 Dr. Betsy Kruger
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Episode 22 of the Entrepreneur Abundance System provides examples of how the top 1% of your skills will produce over half of your profits. Were you a child prodigy? What did you most enjoy doing? Your business will be most profitable when it specializes in your top skill. Learn how in the Premium Member Area of the website. Click Here 
Entrepreneur Abundance System
Oct 25, 2016 Dr. Betsy Kruger
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Episode 21 of the Entrepreneur Abundance System envisions that the destiny of your business is to offer your top skills. Cubing the 80/20 rule confirms the top 1% of your skills will produce over half of your profits. Learn more in the Premium Member Area of her website. Click Here
Entrepreneur Abundance System
Oct 20, 2016 Dr. Betsy Kruger
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Episode 20 of the Entrepreneur Abundance System coaches you to describe your most profitable customers. They are like golden eggs. Make sure you don't miss a trait by adapting her Customer Survey to your business. Get it in the Premium Member Area of her website: Click Here
Entrepreneur Abundance System
Oct 18, 2016 Dr. Betsy Kruger
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Episode 19 of the Entrepreneur Abundance System summarizes three points in the Pareto Distribution. The top 20% of inputs produces 80% of the results, the top 4% of inputs produces 64% of results, and less than 1% of inputs produces over half of the results. Discover ways to apply this universal law to your business. Click Here 
Entrepreneur Abundance System
Oct 13, 2016 Dr. Betsy Kruger
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Episode 18 of the Entrepreneur Abundance System shows you where to find the 80/20 rule in the Pareto Distribution. This "golden egg" is where the top 20% of inputs predicts 80% of the results. To see the Pareto Distribution in my book Click Here 
Entrepreneur Abundance System
Oct 11, 2016 Dr. Betsy Kruger
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Episode 17 of the Entrepreneur Abundance System guides you step-by-step to magnify your profits. These steps are to describe and delight your best customers and they will refer similar prospects to your business. Apply these steps to your business in the Members Area Click Link
Entrepreneur Abundance System
Oct 6, 2016 Dr. Betsy Kruger
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Episode 16 of the Entrepreneur Abundance System reviews the two main points of prior episodes. 1. Your business should offer the best solution to a real problem of your target market. 2. The 80/20 rule predicts the top 20% of your inputs will produce 16 times more than other inputs. Discover how much the best of your best customers will produce. To apply this to your business Click Here
Entrepreneur Abundance System
Oct 4, 2016 Dr. Betsy Kruger
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Episode 15 of the Entrepreneur Abundance system motivates you to know the traits of your top customers. If you neglect them, your business may kill the goose that lays golden eggs. To interview your top customers with the survey in the Members Area Click Here
Entrepreneur Abundance System
Sep 29, 2016 Dr. Betsy Kruger
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Episode 14 of the Entrepreneur Abundance System compares your top customers to geese that lay golden eggs. Do you wonder how much more profitable your top customers are than your other customers? Apply this prediction to your business in the Member's Area: Click Here
Entrepreneur Abundance System
Sep 27, 2016 Dr. Betsy Kruger
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Episode 13 of the Entrepreneur Abundance System identifies who are your top customers. You'll learn why they are so profitable and how they differ from others. Betsy Kruger can guide you to describe the top customers of your business: Go to the Member's Area
Entrepreneur Abundance System
Sep 22, 2016 Dr. Betsy Kruger
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Episode 12 of the Entrepreneur Abundance System confirms the 80/20 rule is a universal law of nature. You can quadruple your profit when you focus on the top 20% of your customers. Apply this to your business on the premium area of Link
Entrepreneur Abundance System
Sep 20, 2016 Dr. Betsy Kruger
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Episode 11 of the Entrepreneur Abundance Systems tells how Harley-Davidson Motor Co. restored its profitability by targeting its top customers. Your business can do the same by making wise marketing decisions by clicking Link
Entrepreneur Abundance System
Sep 15, 2016 Dr. Betsy Kruger
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Episode 10 of the Entrepreneur Abundance System shows how Harley-Davidson Motor Company flipped problems into top-quality solutions for its customers. This episode completes Chapter One, "Mission: Focus on Quality." Buy Dr. Kruger's new ebook, "Magnify: Focus on Key Customers, Deliver Value, and Spark Your Profits," on Amazon.com
Entrepreneur Abundance System
Sep 13, 2016 Dr. Betsy Kruger
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Episode 9 of the Entrepreneur Abundance System illustrates how Harley-Davidson identified relevant trends, the problems they cause, and the customers they effect. Identify the real problems of your customers at link
Entrepreneur Abundance System
Sep 8, 2016 Dr. Betsy Kruger
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Episode 8 of the Entrepreneur Abundance System helps you discover the real problems of your customers. Learn how Harley-Davidson Motor Company identified relevant trends, the problems they cause, and the customers they effect. Your business can do likewise at link
Entrepreneur Abundance System
Sep 6, 2016 Dr. Betsy Kruger
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Episode 7 of the Entrepreneur Abundance System persuades you to solve a real problem of your customers. Betsy Kruger describes Sam Walton's initial customers and the problem he solved for them. Like Sam, you can flip a problem into a business opportunity. Follow her step-by-step guide at link  
Entrepreneur Abundance System
Sep 1, 2016 Dr. Betsy Kruger
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Flip your elevator speech into a slogan and promote it widely. For example, Kruger's slogan is "Steps to Strategic Power." Your steps are to subscribe to this podcast, get email alerts, and share with friends. Join http://www.BetsyKruger.com/members-area/ to plan specific steps to success.
Entrepreneur Abundance System
Aug 30, 2016 Dr. Betsy Kruger
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A successful business solves the problems of its top customers. For example, Kruger guides practical entrepreneurs who seek abundance to apply her system to their businesses, make wise marketing decisions, and spark their profits.
Entrepreneur Abundance System
Aug 25, 2016 Dr. Betsy Kruger
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Of the 20 participants in Kruger's workshop, the top 20% produced about 80% of the results whereas the bottom 80% produced about 20% of the results. This means you can use the 80/20 rule to predict the results of your business.