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Ask Rezzz

Jason Resnick

You ask, I answer your web development and design business questions. 🚀 Struggling with a client? Want to build recurring revenue but unsure where to start? Feeling overwhelmed? Have a client that's always late? Want to get clients who respect you? This is the show for you 2 times a week.



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Mar 19, 2019 Jason Resnick
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Onboarding is a term that's thrown around quite often and it has a few different meanings. In the context of this show I'm referring to when a client becomes a client, how are you bringing them into your world. What sort of process to you have that helps that client understand what this engagement is going to look like. When you open up any box, there's a quick start guide right? That's what you have to have for your clients.
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Mar 13, 2019 Jason Resnick
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The Ask Rezzz show is dedicated to being the most accessible and most valuable podcast for freelancers out there. You can come on and get one-on-one coaching from me along with the support of the audience. Also get resources, strategies, and expert answers to your questions.
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Mar 11, 2019 Jason Resnick
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A celebration is in order! One full year, each and every day, I've answered a question you asked. Today for this special milestone episode, I invited Chris onto the show to throw his questions at me on your behalf. I'll be honest, I really had no idea what Chris was going to ask me. He could've asked me anything at all. The only constraint was to stay within a certain time, the rest was up to him. I think you'll agree though, that he did an awesome job.
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Mar 8, 2019 Jason Resnick
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"I finished a large project with a client and sent a small gift to them based on something you said in the conversation we had a couple week ago. The response I got was insane! I received a message from them thanking me for the gift card. They then followed it up with 'no one ever does that for me, so I really really appreciated it.'"
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Mar 7, 2019 Jason Resnick
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If you are wondering how all this relates to your business, it doesn't. I just though that I would have some fun today in answering an oddball question so that you can maybe get a glimpse into other parts of my head. If you absolutely need it to relate to business, the one thing I can say is to put yourself in a position where the odds swing in your favor.
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Mar 6, 2019 Jason Resnick
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You have to remember that it's a social network, the key word here is "social". That lends itself to the awareness stage, or visibility as this person puts it. That doesn't mean you can't use it for sales, but from my experience, sales need to be at a deeper level on the platform, say in DMs, Lives, IGTV and that sort of thing. I say "it depends" also because I think the product/service you are selling has to make sense to where the person is on Instagram.
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Mar 5, 2019 Jason Resnick
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You wouldn't walk up to 10 doctors sitting around a table ordering a steak and pitch them even though that's where they all are at the moment, right? Getting into the head of your client and understanding the context and the intent of them in a specific setting can increase the likelihood of success of your strategy.
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Mar 4, 2019 Jason Resnick
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Pay close attention to your existing clients is 🔑. Just because you found them in one spot, doesn't mean that's where they all are. In this episode, you are going to hear how to get your clients to tell you where their "friends" are.
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Mar 1, 2019 Jason Resnick
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I'm continuing here today with the eleventh and final lesson in the "Finding clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Group coaching for leads. WHAT?!? 🤔
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Feb 28, 2019 Jason Resnick
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I'm continuing here today with the tenth lesson in the "Finding clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Who are you surrounding yourself with? Who do you hang with? And I'm not talking about your family and friends either. That you are on your own (although support matters so choose wisely). What I mean is the group of business colleagues and friends you can trust. That...
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Feb 27, 2019 Jason Resnick
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This is the 9th lesson the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will introduce the phrase "You get what you're paid for."
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Feb 26, 2019 Jason Resnick
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This is the 8th lesson in the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help leads relate to your existing clients. It will also give your clients a boost. Can I share with you 2 ways to do this so easily and so effectively that doesn't require you to build out a new page on your site or take hours to put together?
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Feb 25, 2019 Jason Resnick
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This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you work with clients you had in the past with things that you now know because it's the future.
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Feb 22, 2019 Jason Resnick
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I'm continuing here today with the sixth lesson in the "How to Find Clients" series. This is the no nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson is something that will have you stand out above all others to your market by going onto a podcast that has the ears of your potential clients.
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Feb 21, 2019 Jason Resnick
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I'm continuing here today with the fifth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you stay front of mind 2 different ways.
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Feb 20, 2019 Jason Resnick
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I'm continuing here today with the fourth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you position yourself and share insight into what problems you are solving.
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Feb 19, 2019 Jason Resnick
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I'm continuing here today with the third lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you build a pipeline of high quality leads into the business of people and businesses that you want to work with.
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Feb 18, 2019 Jason Resnick
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I'm continuing here today with the second lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson is solely targeted toward getting repeat clients by you adding in a built-in opportunity in your existing projects.
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Feb 15, 2019 Jason Resnick
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If you are like most service business owners I know, then referrals is where you get most of your work from. Yet you can't figure out how to make those more predictable. Today I'm going to share with you a process that I've developed and used based on business practices that have been in the wild for decades, if not longer.
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Feb 14, 2019 Jason Resnick
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You are selling a service or product and want to have a system that continuously attracts clients and customers in a predictable way, right? Can I share with you 11 of my top lessons to do so? These aren't tips and strategies that are overplayed. These are pretty unique and work amazingly well.
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Feb 13, 2019 Jason Resnick
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Specialize so that you can understand the problem fully. Once you can anticipate obstacles and know how to get around them, you can outline the process. So that you can close more strategy sessions.
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Feb 12, 2019 Jason Resnick
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Are you providing a solution that allows a potential client to work with you at a lower risk? Custom work is often times a big ask. It's a big investment for someone to not just pay, but also to spend time on. Here's why I like having a smaller, more productized option. Reduces the risk for the lead Reduces the risk for you Allows both you and the client to get quick results This especially works nicely if you are just starting out.
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Feb 11, 2019 Jason Resnick
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This year, I created themes for myself and the business. The reasoning behind this is simple. If I have a project, decision, or question where I'm suddenly faced with the option to go one way or another, the theme will highlight the right choice. I've created each theme based on who I want to be and the purpose and value of the business. I've created 3 themes for the year and they are "intentional community", "commitment to my marriage," and "ship new products".
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Feb 8, 2019 Jason Resnick
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I can easily geek out about many things that I like about ConvertKit and some of the ideas that I have, which I dive head first in this show. Most certainly I'll be diving into more discoveries and how I'm solving interesting problems as I continue to flex the ConvertKit muscle and boundaries. If you have any specific questions about my move, ConvertKit, or your business and how ConvertKit may or may not work for you, I'd be happy to chat.
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Feb 7, 2019 Jason Resnick
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Over the years, I've been known to specialize in a few different platforms, Ruby on Rails, PHP, WordPress, WooCommerce (and a few other plugins), and Drip. Anytime I switch from one to the next, I get asked a lot of questions. "Why did you switch?" "What happened with X that made the decision for you?" "Did you switch because of Y?" For myself and my clients, I try and look at platforms as a tool.
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Feb 6, 2019 Jason Resnick
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I was talking with my new neighbor over the summer about cutting the grass since he saw me out there cutting the grass with my brand new battery powered mower. He shared this with me. > "If you are looking for a landscaper, I'd be happy to give you my guys' number. He's a bit expensive, but I haven't paid him in 14 months and he's still showing up every week." Before it gets to 14 months, let's see if we can nip this in the bud as quickly as possible, shall we?
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Feb 5, 2019 Jason Resnick
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Bottom line is that you don't. You can't convince anyone of anything if they don't have an open mind about it. To be honest, it's actually better for you to refer the project off than to spend the energy working at someone who has already decided not to work with you. If you are looking for someone to do something that they don't really want to do (and that's to spend money), you need to find a legit reason that is big enough for them to do so.
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Feb 4, 2019 Jason Resnick
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All too often a client will ask you for something that you are skeptical about. They are convinced that it will work for whatever you are trying to accomplish, but you have some doubts. Your doubts come from 2 places. The first is your experience and the second is from your ego. Today you will learn 3 things to say that will help you position your experience as the source for the right course of action.
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Feb 1, 2019 Jason Resnick
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In episode 233 you learned about how to make a productized service. It makes sense that the next question is how do you sell it. To be perfectly honest, knowing how to sell the productized service really should come before you make it, and here's why. When you have a productized service, it's super focused and solves a big enough pain that someone has.
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Jan 31, 2019 Jason Resnick
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How are those goals, those habits for your business working out for 2019? Are you still focused on them or has the reality of 2019 and life, in general, pushed them aside and you are no longer as focused as you were 4 weeks ago, now that it's Feb 1? Can I share with you 2 strategies to make them work?
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Jan 30, 2019 Jason Resnick
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I don't know about you, but I'm constantly bombarded with ideas on making this, and creating that. Thinking that the product will help diversify my revenue and make my business more stable. I'm not wrong. And I don't say that because I'm arrogant. I say that be it is a fact.
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Jan 29, 2019 Jason Resnick
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Ever feel like you finished a project and felt like the weight of the world lifted up off your shoulders. Suddenly you have this sense of relief that is so strong you wonder how you got sucked into that mess in the first place? Can you figure out why this happened? YUP!
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Jan 28, 2019 Jason Resnick
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As a business owner, as a salesperson, which if you are freelancing I hate to break the news here, but you are in sales, you need to close the open loops in the decision making for your leads and clients. We don’t have control over the decision-making process anyone has, but we can lead them to that decision. We can create a path to that decision that makes it easy for them to make a choice.
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Jan 25, 2019 Jason Resnick
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Can I give you a bit of a kick in the butt today? You aren’t annoying if you are sending a lead value. If they think it’s annoying, do you want to work with them anyway?
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Jan 24, 2019 Jason Resnick
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Let’s assume for the sake of brevity that you are segmenting your list at least to the point of people who have bought and haven’t bought from you. If you are like me, you are tag happy, they want to track everything someone on their list does and so they tag everything. This is great, but if you don’t do anything with the information, it’s just clutter in your CRM or email marketing platform. There really are 2 things to focus in on when you are segmenting your email list.
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Jan 23, 2019 Jason Resnick
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Are you sitting there thinking that you suck at sales? Maybe you say to yourself “I’m not confident in my selling skills.” If you aren't reviewing your sales process, then FULL STOP and listen to this show today.
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Jan 22, 2019 Jason Resnick
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Since Feb 26 in 2008, I’ve built my business without selling on Twitter. Um....what? I have no qualms about saying that Twitter is my home away from home. Without Twitter, I’m not sure where I’d be right now, to be honest.
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Today I’m going to share with you 2 ways to respond to pushback on your pricing. One will take some practice, the other is so simple you’ll wonder why you aren’t doing it already.
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Jan 18, 2019 Jason Resnick
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How do you do the work and push past the fear of getting it out there. Things like podcasting and “going live” and just the general action of putting something into the world is scary. I won’t ignore that. But I want to share with you 2 things that have allowed me to become a shy kid into someone who isn't holding back.
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Jan 17, 2019 Jason Resnick
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I’ll be honest, I’m not sure why I’ve been asked this. I’m honored, but I’m not in any sort of position to give a great answer. Simply because I’m one who studies business trends and not in that analytical type of position. With that being said though, I’d like to share an aspect of the business that I’ve seen grow and produce amazing results, not just in my business, but other businesses as well.
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Jan 16, 2019 Jason Resnick
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Jonathan Stark invited me onto his podcast where I unpacked being a platform specialist and how I built a productized service. I actually shared some of the fears I had along the way.
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Jan 15, 2019 Jason Resnick
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In the last episode, you learned some things to delight and create the perception of value in your business. Today you will learn exactly what to deliver that validates that perception.
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Jan 14, 2019 Jason Resnick
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It’s not about how many clients you have, it’s the quality of the client. You want to attract clients who have bigger budgets so that you can raise your rates and get out from that hamster wheel. In this episode I share with you 4 things you need to be doing to make yourself and your business more attractive.
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Jan 11, 2019 Jason Resnick
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I’m going to give you the recipe I use to follow up with a lead that will allow you to stand head and shoulders above 80% of your competitors. If your lead is shopping around and has a short list of 5 vendors to go with and you are the only one who’s providing valuable information on a consistent basis without them even paying you yet, guess who they are going to want to talk with and go with?
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Jan 10, 2019 Jason Resnick
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Today I’m going to give you 3 very small, yet powerful tactics to improve your sales process as a freelancer. Quick, small, yet powerful tweaks you can make to your sales process that you can put into practice today.
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Jan 9, 2019 Jason Resnick
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Whether you are a developer, designer, or a drone photographer, you are going to learn the 4 absolute must ask questions to have during your sales process.
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Jan 8, 2019 Jason Resnick
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Today I’m going to share with you 3 scenarios you may be in and what to do so that you can get clients faster. It's going to be some real talk today. You may have even heard this from me before.
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Jan 7, 2019 Jason Resnick
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How many times over the holidays or at a party do you hear this question? Today I want to share with you how I used to diminish myself and how I answer this very question today with confidence and joy.
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Wondering what to write about to attract clients and even if you know, how do you find the time to actually do it with all the client work? Ask Rezzz is being taken over by Kim Doyal today.
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Dec 20, 2018 Jason Resnick
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Price, timeline, and can you do the work are the 3 things every lead needs to know from you to sign on that dotted line. Answer these quickly and you’ll be closing more deals.
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There are 3 sides to every story, how do you feel when you get burned, and give them confidence. Today I’ll expand these so that you can re-focus the conversation back to you.
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Dec 18, 2018 Jason Resnick
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Being ghosted is never fun. Especially being ghosted by clients. I’m going to share with you 3 emails you can use if this happens to you.
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By the end of this episode, you’ll learn how to handle this so that you can expand outside of your niche with little risk. Taking a hardline stance for clients that only fit into your niche will hurt your business. There will be clients coming to you that don't fit 100%, but are still great for you.
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This is the classic chicken or the egg scenario. Stay tuned if you want to answer this question, raise the bar immediately, and stand out from the other 3 vendors your lead is talking with.
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Leaning in, or being empathetic during a sales process is really about giving the lead what they want. Whether they want the lowest cost, the best value, to comparison shop, etc, it’s in your best interest to give them what they want. When you think about sales, instead of thinking about closing every deal, think about how to have them leave your conversation in a better place. You aren’t going to convince anyone they need you. They have to realize that themselves.
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Dec 12, 2018 Jason Resnick
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Are you in the proposal writing business? I didn't think that you are getting paid to write proposals. Then you shouldn’t be answering RFPs. By the end of this episode, you’ll know exactly how to respond to them in the proper way to have the lead re-thinking their own process.
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Dec 11, 2018 Jason Resnick
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The most important piece of your sales process is to overcome objections and direct the lead down the appropriate path they want to be on. By the end of this episode, you will learn how to overcome any objection to the 5 buyer types we identified in the last episode.
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Dec 10, 2018 Jason Resnick
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Getting better at sales is difficult, but not impossible. If you've said "I'm an introvert and I don't like sales" -- "How do I close more deals?" -- "How do I get better at sales?" By the end of this episode, you’ll know the steps to do just that.
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Dec 7, 2018 Jason Resnick
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Death, taxes and change in technology are the only guarantees in life. If you worry yourself over any of these 3 things, you’re wasting your time.
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Dec 6, 2018 Jason Resnick
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If you are thinking about niching down, you’ll want to stick around until the end for what I think is the most important piece of the specialization puzzle. I want to share with you my chat with Avani Miryala of Beyond the Status Quo podcast.
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Want to make referrals more predictable? Of course, you do, because it’s your number one lead generation strategy already. Why not double down and get the most from it.
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By the end of this episode, you are going to learn the 2 actionable tactics to get away from sub-contracting work and moving towards running your own business.
By the end of this episode, you are going to have the confidence to give up the leads, those bad leads, even if you don’t have any other leads coming in.
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Nov 30, 2018 Jason Resnick
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It’s much easier to adjust your internal processes and optimize them the more times you do it. Smaller projects afford this opportunity. Today's episode, I'm going to share 3 reasons why I feel that Fiverr is a good place to start.
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Nov 29, 2018 Jason Resnick
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80% of sales require 5 follow-ups after the first meeting or conversation. 44% of sales reps give up after 1 follow-up and the average give up after 2. 50% of leads that enter a sales pipeline are not ready to buy in the near term. On average, decision makers consume 5 pieces of content before being ready to speak to a sales rep. Do you have a follow-up? After this episode you will.
The end of the year always has us looking at revenue numbers doesn’t it. It’s also a great time of year to reevaluate our prices. January 1 is a great time to also create deadlines and launching pads for yourself and clients as well.
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Nov 27, 2018 Jason Resnick
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Be profitable in the process, but stay in your lane if that’s what you want and don’t let pressure or comparisons force you to a place that you don’t want to be. Everyone’s businesses are different and unique. Just like them as a person. Some freelancers I’ve spoken with grow agencies, others stay solo. Some have aspirations of hiring a large team or scaling a product. It’s very different and that’s why when someone asks me “why don’t you grow your business?” I often respond...
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Nov 26, 2018 Jason Resnick
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When I said “I’m a web developer” I would get half of the people asking some followup about their own site or own computer problems. Or some crazy idea of a new website they had. Now as someone who increases repeat buyers for the online business, or increases appointments to the practice, or creates a batter client onboarding for SaaS products, when that person hears any of these, then they will refer to you and give you a more qualified lead.
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Nov 23, 2018 Jason Resnick
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I want to share with you my chat with Steve Folland of the Being Freelance podcast. ## How do I know Steve Folland? Steve Folland is a creative video and audio freelancer and host of Being Freelance podcast.
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Nov 22, 2018 Jason Resnick
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It’s Thanksgiving here in the US today. Happy Thanksgiving to you if you are celebrating today. My family and I are spending some time together and eating way too much. I want to take this opportunity to thank you for listening to the show. There are a ton of podcasts out there that you could be listening to today, but you chose mine and for that I’m grateful and very appreciative.
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Nov 21, 2018 Jason Resnick
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There’s so much to learn and as business owners, we love to absorb as much as humanly possible. But that’s where the pitfall happens. We consume and consume and consume. If we applied half of the actionable information that we consume, we would have zero time in the next 10 years for anything else. (And yes, that figure is statistically backed by science ;) ).
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If the feast and famine cycle is something you are going through, I would encourage you to take a look at the Stop the Cycle course. Stop the Cycle is where Curtis McHale and myself pull back the curtain on our own sales processes that have let us build 6 figure business without 60-hour work weeks. If you haven’t already done so, and this is something you have interest in, go to Stop The Cycle - https://rezzz.com/stop-the-cycle and register now. It is $199 now, but will go up on Black Friday.
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In the last 5 episodes, I shared with you a course called Stop the Cycle where Curtis McHale and myself to be delivered to you on November 30th at 3:30 PM EST. If this is something you have interest in, go to Stop The Cycle - https://rezzz.com/stop-the-cycle - and register now.
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Nov 16, 2018 Jason Resnick
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This is part 5 in a 5-part series called Stop The Cycle where I ask you a question and you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business. What if you only talked with high-quality leads that viewed you as an expert? You want people to respect you, right? You want to be valued as the expert in the conversation, right? What are you as the expert doing to...
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Nov 15, 2018 Jason Resnick
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This is part 4 in a 5-part series called Stop The Cycle where I ask you a question and you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business. What if you had the time to keep marketing while doing great work for your clients? Don’t overwhelm yourself with what it means to do marketing. Simply carve out one hour in the next week dedicated to getting your...