The growth of Unit linked product (ULIP) depends on development of the investment in capital markets. It is mainly invested as per Insurance Regulatory and Development Authority of India (IRDAI) regulation in approved investment and other investment. In the long period, this investment is not performing as well and the growth of the ULIP for private and public life insurance companies are not same. During the period 2012-2013 to 2018-2019, the growth of the ULIP products of private life insurance companies (PLICs) and LICI are compared using year wise growth analysis and Chart. This paper finds that the ULIP investment of PLICs is performing better than the ULIP of the LICI.