xiv, 193 p. ; 23 cm

Includes bibliographical references (p. 177-183) and index

Introduction: demographics in the media, business, and government -- Basic concepts, definitions, and geography of demography -- Basic demographic measures and methods -- National sources of demographic and socioeconomic data -- State and local data sources -- General principles of effective communication of demographic and other quantitative data -- Principles for interpreting demographic data and data-based analytical findings -- Examples of the use and misuse of demographic data -- Summary and suggestions for maintaining and expanding your knowledge base -- Glossary of major demographic terms and measures -- Selected internet sites for demographic data and communication resources -- How to work with the media: a guide for government, business, and demographic professionals -- How to work with professional demographers in government, academia, and business: a guide for news medi professionals

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