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Content Strategy Forum 2010 Videos

Content Strategy Forum 2010 was held in Paris, France.



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Content Strategy Forum 2010 Videos
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. " Designing a Holistic Customer Experience" by Joyce Hostyn Marketing focuses on promotion rather than education, integration, and refinement. The services and sales organizations gear up to sell and service the customer, creating their own content along the way, and often in ways that are inconsistent with the R&D and marketing impressions that have already been created. Too often this silo'd approach...
Topics: content strategy, conference