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Content Strategy Forum 2010 Videos

Content Strategy Forum 2010 was held in Paris, France.



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Content Strategy Forum 2010 Videos
by Jeff MacIntyre
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. "Exploring Editorial Strategy" by Jeff MacIntyre Learn from a field expert about the emerging intersection between content publishing, programming, and product strategy online by a studying real-world best and worst practices. This session will include an overview of the role of editorial content specialists and their key deliverables: the product strategy, editorial calendar, and style guide. [Description...
Topics: content strategy, conference
Content Strategy Forum 2010 Videos
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. " Designing a Holistic Customer Experience" by Joyce Hostyn Marketing focuses on promotion rather than education, integration, and refinement. The services and sales organizations gear up to sell and service the customer, creating their own content along the way, and often in ways that are inconsistent with the R&D and marketing impressions that have already been created. Too often this silo'd approach...
Topics: content strategy, conference