· In response to an alarming number of traffic accidents involving pedestrians, the City of Glendale has launched an education and enforcement campaign, aimed at dramatically reducing the number of pedestrian-involved traffic incidents on local roadways.
· 'Driven 2 Distraction' is the theme of Glendale's new hard-hitting outreach and education campaign that will focus on both pedestrians and drivers, in an effort to bring home the message that always staying focused while behind the wheel or crossing the street will save lives.
· Glendale's Driven 2 Distraction campaign targets drivers, reminding them that texting, applying makeup, changing a CD and/or disciplining children in the back seat while driving are not worth a life that could be lost from driver distraction.
· Glendale's two-prong approach also targets pedestrians, reminding them to remain vigilant while crossing the street, even in a crosswalk, where they should always 'Look to Live' in order to stay safe on Glendale City streets. The campaigns will be available in several languages so as to communicate with Glendale's population of residents.
The facts about distracted driving:
· 80 percent of vehicle crashes involve some sort of driver inattention.
· Up to 6000 people nationwide are killed in crashes where driver distractions are involved.
· Talking on a cell phone or texting is the number one source of driver distractions.
· Texting takes your eyes off the road for an average of five seconds, far enough to travel the length of a football field at 55 mph. Most crashes happen with less than 3 seconds reaction time.
· Distracted driving is anything that takes your eyes or mind off the road or your hands off the steering wheel - especially texting and cell phone use, whether hands-free or handheld. It has been estimated that, at any one time, over 10 percent of drivers are using a mobile device.
· A ticket for $145 for texting or talking on a cell phone is a major distraction to your wallet.
"DRIVEN TO DISTRACTION?"
What should drivers do?
· Never text and drive.
· Turn off your phone when you get behind the wheel.
· Don't text or call someone when you know they are likely to be driving.
· Make a pact with your family, spouse, and caregivers never to use the phone with kids in the car.
· No eating or drinking while driving.
· Don't program your GPS, MP3 player or other devices while driving.
· Pull over and stop to read maps.
· No grooming while driving.
· No reading while driving.
· No watching videos while driving.
· Try not to get too involved with passengers.
· If something falls to the floor, pull over before trying to reach it.