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tv   Kellyanne Conway Briefs Reporters at Trump Tower  CSPAN  November 22, 2016 11:48pm-12:01am EST

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i think we have created this cool space for people to feel comfortable, and they feel like it is an invitation to have a discussion. we wanted to take that a step forward and build a platform that allows people to do that better, and also most of the on a mobile about 80% are visiting on a mobile web version of the site, so we needed to update it, so it was a cleaner and smarter version on mobile. also, enabling people to create content themselves, and not have to go through the editorial team to get on the site. megan: right. earlier that you felt like you needed to first launch a media platform before even really building your own platform. why is that? morgan: to be honest, i think it is true, i think i had to be
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exceptional before someone was going to take an investment perspective and say, they want to build this mega-platform social network media company and i'm a non-technical -- i have ceos and other cofounders that are fantastic -- but we needed to build an audience that was incredibly engaged, in order to tell a compelling investment story. megan: got it. with what is happening in the next couple of months, you are launching afro tech. i will actually be there at the conference. what should i expect? how will it be different from this disrupt? morgan: part of blavity's strategy is events.a lot of
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companies have a strategy of creating conferences. last spring, we had a conference called and power per which is for black millennial female tech people. we were thinking about how we want to build subculture communities, and the startup culture is growing quickly in the black community. there weren't any real moments where we could all come together. there are some fantastic startup ceos.there are some fantastic venture capitalists that are raising funds, black and latino funds. we wanted to create a space where they had a platform. distribution.'s what you can expect is discussions, fireside chats about success, and its people have used to get to where they are.
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we will not have a diversity in tech panel. megan: you will not. we will not. we will talk about tangible tips and tools to get to the next level. megan: ok, nice. we talked about this before. a speedabout to close round. about how much money are you thinking you will get? morgan: the total amount raised will be over $1 million. i'm super excited. that will be to fund more engineers to build the platform, and make more video content. has great video content. i have been really impressed with it. in terms of the future of blavity, you have launched this new version of the site, you are having these tech conferences, you are doing original video. what else do you envision for the company? morgan: i think as we grow, we are going to learn a lot more about how black millennials
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specifically engage online, and that will give us access to a lot of data. we are basing the company off of a premise that black people influence culture. if i can get a large enough population of people engaging with this content across the ecosystem, whether it is web, create and real-life, we interesting insights about what might be happening, what are the people talking about, what is the pulse of the culture, which will allow us to create a compelling marketing and content story in the future. megan: blavity reaches about 7 million millennials a month. what does that mean, exactly? where are you reaching them? on the website, social media? morgan: it's about one million people on the website a month, unique visitors. then we have five instagram accounts, three twitter accounts, facebook page. those are unique engagements of
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users. the total reaches around 30,000,000-40,000,000, in any given month. around 7e's are million people reached. megan: i know you have a good number of partnerships. i believe google is a partner? morgan: not google. [laughter] megan: not yet. who are your partners? morgan: we have content partners, like teen vogue. we have worked with those partnerships are usually around, what is an interesting demographic may not have access content, may be looking for an authentic black voice for their content. we have worked with the white house on different things. megan: what have you done with the white house?
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morgan: whenever they are doing black specific announcements, we will make sure we have access to that, like when obama pardoned a bunch of prisoners this summer. we had original statements and thank you letters for them of them -- some of them, on the site. megan: got it. ,n your experience with blavity what has been the hardest challenge? --'ve gone from boots back strap, to now being funded by investors. morgan: the hardest challenge is building in public. it is a very intimate company. we are building something that is a direct reflection of problems that i face, my team faces, that you face, my audience faces. there's a lot of emotions in everything we do and create. it's a beautiful thing, because that is why we have grown so quickly. i think it also is very difficult, because i open myself up to criticism, any time you
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release anything. people can come up with a very valid arguments. i think it has made us stronger and more resilient. it has personally made myself more resilient, and open to feedback. it is tough sometimes. megan: right. of heavyovers a lot topics. how do you ensure, or foster the emotional stability of yourself, and your writers? morgan: i think self-care, and being really flexible. people can work from home if something is happening. work fromlcome to home, just check in if you can't come to work today. personally, i have amazing cofounders. i have known them for seven plus years. some of them are in the crowd. if there are days where i can't deal with it today, i will call them, and we support each other that way. i think for any startup, you are
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going through this process, it is emotionally draining and difficult. you have to be proactive and take care of yourself. megan: i appreciate your work, and i'm looking forward to the afro tech conference in november. morgan: i will be there. morgan:morgan: thank you for having me. [applause] having fun?who's [applause] you are. i appreciate the techcrunch staff. can we get a big round of applause? we worked through the weekend, which bloggers are not used to. they are the real heroes. a couple of reminders. follow me on twitter. follow along with all the action on our snapchat and instagram. i think people forget we have that. it is just techcrunch, both of the accounts.
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isrupt. stage fromome to the , and our moderator, frederic lardinois. frederic: it feels like we have done this before. >> deja vu. frederic: the last time we did this was at disrupt london last december. the and of the conversation, we talked about how you might ipo at some point in the future, when the time is right. since then, you have. what led up to that? why was the time right at that point? >> it is interesting. for us, we always said going public was, job number one is to
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build a company that is capable of going public, and is worthy of going public. customers,great great product, predictability,. i's.eye -- dot your building those things help you become a great company. that was step one. the other thing i would say, is i think we made a lot of and asns along the way, entrepreneurs, it allowed us to have a lot of flexibility in when we decided to go out. that is one of the pieces of advice i have given to some entrepreneurs since, is that when you make decisions, for example about the kinds of investors you bring in, that you really want to maximize for future flexibility. raisingthat meant not money at crazy valuations that
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did not seem like they were in line with historical norms, or raising money that could limit you down the line, if your execution is anything but perfect. we always optimized decision-making around what is going to give us the most future option allergy -- option nality. it worked in our favor, because in years when companies have not wanted to go public, because reality had to catch up with previous fundraising rounds, we had the ability to go out. at this point, it is neat that we are able to do that. frederic: >> you're the first to see the unicorn companies this year to ipo. that took a lot of guts, maybe? why did you feel you are the right company at that time to go out? >> why go public in the first place?
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really exclusively a matter of why go this year, but why go at all. and then you can ask why this year versus the future? me, if you raise venture capital, you are making a commitment to investors that you will give them a return if the business works out. it could require you going public, essentially. >> did you have the option to get acquired? >> we were focused on building a business for the loft -- the long-term. that is one reason to go public is because you raise money and you have signed up for your investors to get a return. the second thing for us, why now , is we have always built in his company the notion that trust is the number one thing you sell as a cloud company. back in the software's


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