Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. "Exploring Editorial Strategy" by Jeff MacIntyre Learn from a field expert about the emerging intersection between content publishing, programming, and product strategy online by a studying real-world best and worst practices. This session will include an overview of the role of editorial content specialists and their key deliverables: the product strategy, editorial calendar, and style guide. [Description...
Topics: content strategy, conference
