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Content Strategy Forum 2010 Videos
by Jeff MacIntyre
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. "Exploring Editorial Strategy" by Jeff MacIntyre Learn from a field expert about the emerging intersection between content publishing, programming, and product strategy online by a studying real-world best and worst practices. This session will include an overview of the role of editorial content specialists and their key deliverables: the product strategy, editorial calendar, and style guide. [Description...
Topics: content strategy, conference
Content Strategy Forum 2010 Videos
by Clare O'Brien
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Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. " Evaluating Content: A Corporate Essential and a Content Strategy Foundation Stone" by Clare O'Brien CDA's CUT Score (Content Usefulness Toolkit) is a methodology and approach that will allow us to gain real insight into the nature of content and its relationship with its intended audience and the subsequent effect on quality and value. I will talk about CUT's development and outline its future application...
Topic: content strategy. conference